Twitter Is Not A Marketing Strategy [VIDEO]

by Jason Keath on Dec 01, 2010

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Earlier this year Jay Baer (@jaybaer) gave a great presentation at Social Fresh St. Louis. This 2 minute segment speaks to why companies should not focus on the tools for their strategy in social media. One thing we can learn from the history of internet companies is that your strategy should not depend upon companies that can be gone in a year or two.

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CEO and founder of Social Fresh, the social media education company. Jason is a social media consultant, a social media speaker and industry analyst. He consults with corporations and agencies on social media strategy, building community, and influencer...