Twitter Is Not A Marketing Strategy [VIDEO]

by Jason Keath on Dec 01, 2010

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Earlier this year Jay Baer (@jaybaer) gave a great presentation at Social Fresh St. Louis. This 2 minute segment speaks to why companies should not focus on the tools for their strategy in social media. One thing we can learn from the history of internet companies is that your strategy should not depend upon companies that can be gone in a year or two.

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As the CEO and founder of Social Fresh, Jason is the lead analyst and consultant for all Social Fresh brand clients. Jason has 15+ years of experience as a marketing leader and focuses on how to help brands be more...