Top Social Media Brands, May 2010

by Jason Keath on May 01, 2010

Social Fresh produces this monthly poll purely to create discussion around the topic of social media best practices. Many companies are experimenting in the space and coming up with interesting results. This is a subjective snap shot from a sampling of industry insiders.

Please feel free to disagree. Tell us who should not be on the list. Who should. And why.

We asked over 60 social media professionals (20 brands, 30 agencies and 10 vendors) for their top social media brands.

Brand Rank Change from Previous Month
Ford #1 N/A
Starbucks #2 N/A
Best Buy #3 N/A
Pepsi #4 N/A
Southwest #5 N/A
Coca-Cola #6 N/A
Microsoft #7 N/A
Chevrolet #8 N/A
Dell #9 N/A
Zappos #10 N/A

Additional Brands receiving significant votes (in ranking order): Kodak, Dunkin Donuts, Intel, Cisco, H&R Block, Intuit, Whole Foods, Disney

Comments from the Judges

“(I voted for) Starbucks for the coverage of their free coffee promo and being featured as the first Promoted Tweet” – Peter Kim, Dachis Group

“Pepsi’s Refresh Project seems to be keeping the buzz alive — it has maintained a strong presence on the social web for -over- a month, which is ages in internet-years.” – Nick J Ayres, Home Depot

“(I voted for) Coca Cola for their Happiness Machine viral video and their robust Facebook presence managed by their fans.” – Bert Dumars, Newell Rubbermaid

“Chevy and Ford are doing an amazing job with amplifying event marketing with social media. I was extremely impressed with Chevy’s SXSW integrated marketing activities.” – Zena Weist, H&R Block

“Starbucks has been involved for some time, but they continually provide engaging conversation and content and have even looked into Foursquare recently with the Barista badge.” – Kristy Bolsinger, Real Networks

This will be a monthly poll, kind of the coaches poll on how brands are doing in the space.

We noticed a few things as the votes rolled in

  • There was a big long tail, with over 70 separate brands getting at least one vote
  • Top of mind was a key, brands with big recent splashes got more votes (kind of obvious but still)
  • Judges looked, very often, toward mastering multiple platforms in concert
  • Car, beverage, and computer companies own the list

This is of course by no means official in any capacity, but we believe it is a strong pulse of the industry.

Do YOU agree with the rankings? Who have they missed? Who is in your top 10?

Post Author

As the CEO and founder of Social Fresh, Jason is the lead analyst and consultant for all Social Fresh brand clients. Jason has 15+ years of experience as a marketing leader and focuses on how to help brands be more...