Women Make up 80% of Pinterest Users [Infographic]

by Nick Cicero on Sep 18, 2013
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pinterest-logoWith more than 70 Million worldwide users, Pinterest has been reinforcing their position as the leader for visual social networks, competing with the likes of Instagram and Vine for users’ time.

A new infographic released by Pinbooster, the leading advertising platform for Pinterest, has compiled some of the most compelling numbers on one of the most powerful demographics on the network, women (who currently make up 80% of all Pinterest Users).

Why are these stats useful? With 41% of all eCommerce sharing coming from Pinterest, there’s not just conversation happening, but real decisions and purchases. For brands in the fashion, beauty, food or home furnishings categories there is a significant opportunity to use this visual storytelling strategy to find new audiences.

Today’s largest brands aren’t simply pinning photos and recipes, they’re accelerating content generation and scaling their communities with paid amplification of social content. Pinbooster has running paid influencer media campaigns with 6,000 highly influential users and brands such as: Whole Foods, Walmart, and Yoplait.

“Because Pinterest is such a visual, search-focused, aspirational network, it’s so much better for eCommerce than any other platform,” explained Pinbooster CEO Dave Weinberg. “And because it is aspirational, users are coming on and finding all these things they love in these different categories because they’re hoping eventually they’ll have the opportunity to try, build, or buy them themselves.”


Pintrest Infographic


Are you currently using Pinterest to build your brand and connect with your audiences? What have been some of your most successful tactics?

Post Author

Nick Cicero is the Editor at Social Fresh and a Digital Marketing Consultant. Formerly of Expion and Livefyre, Nick has experience building social campaigns for Sony PlayStation, Winn-Dixie, Eminem, Teen Vogue and more. He’s a fan of playing...

  • This was quite interesting…! Keep up posting

  • wow this is eye opening for me.
    We need to get on Pinterest. Its so powerful and not to mention it has some SEO value.

  • Great infographic. One thing we have to remember about any type of social media is that people who use it are not all alike.
    For pinterest having 80% of their users being women provides for some great opportunities for companies that sell women products, help resolve woman issues and more.

  • Juli Clifford

    I love Pinterest. I use it to post the great homes I have for sale and I share creative decorating ideas with my fans on my Facebook business page.

  • The infographic looks great, but don’t you think the kind of TG pinterest has (80% women) restricts brands who don’t have a product/service related to this TG?

  • What is TG?

  • Silvana

    I Think that the reason is because is a very easy to use, clear and quickly. The possibility that for
    select your interest issue is the most important characteristic of this social media. I love it.