The Importance of Mobile + Video for Your Social Media Strategy

by Jason Keath on Jan 25, 2016

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The Importance of Mobile + Video for Your Social Media Strategy

Shannon Paul (@shannonpaul) is the Vice President, Senior Social Media Marketing Manager at Fifth Third Bank and joins the Social Toolkit to talk about long term visions, finding the right fit of strategy, and all the software that helps her manage it all in a highly regulated environment.  

Working mainly with a three person team, including herself, Shannon talks about the importance of finding ways to keep herself accountable and above the day to day manusha. She believes that acquisition is always important, but her focus is using social to deepen relationships so her team can earn relationships before they need them.

Fifth Third Bank is a diversified financial service company that has its main headquarters in Cincinnati.

“I like to do things that people don’t think can be done.”  —Shannon Paul (highlight to tweet)

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As the CEO and founder of Social Fresh, Jason is the lead analyst and consultant for all Social Fresh brand clients. Jason has 15+ years of experience as a marketing leader and focuses on how to help brands be more...