The Biggest Facebook Page in the US is Walmart

by Jason Keath on Jan 10, 2013
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The biggest Facebook pages in the world, brand wise, have not changed in the past 2 years. They are Facebook, Youtube, and Coca-Cola. In that order.

But that is only if you count their global number of Facebook Likes.

Ever wonder how many of those Facebook fans for Starbucks or Coca-cola are in the US? Or Germany? Or South Korea?

Well, you are in luck. Socialbakers, a social media analytics company, is launching a new tool called Facebook Local Page Ranks.

“Recently made available to developers, Facebook Local Page Ranks breaks down the total number of fans by country and allows for comparison with Facebook pages. While this information was once restricted to the admin section of a company’s own Facebook page, Socialbakers now offers the market’s first analytical tool which enables brands to access the data and benchmark themselves against other brands.” – SocialBakers

Breaking out Facebook fan numbers by country is useful for brands looking to get some competitive intel on a more granular level.

The Local Rankings reveals some interesting numbers that can teach us both about Facebook and he brands that use it.

For instance, only 20% of Coca-Cola’s Facebook fans are based in the US, while 94% of Walmart’s Facebook fans are in the US.

Because of this, Walmart, despite having fewer Facebook fans than Coca-Cola (26m compared to Coke’s 57m) has more US Facebook fans.

The above chart lays out the top 10 brands by US Facebook fans.

To give you a little context, here is a chart of the top 10 brands by total Facebook fans from Ignite Social Media. This chart compares the 2011 and 2012 numbers for the top Liked brand pages on Facebook.


Post Author

CEO and founder of Social Fresh, the social media education company. Jason is a social media consultant, a social media speaker and industry analyst. He consults with corporations and agencies on social media strategy, building community, and influencer...

  • That left a tickle down the back of my neck. My mind is still wrapping itself around how the culture of approval from mass “Good Branding” – and I recognize all of those brands listed in the ranks, well, picked those top 10. It doesn’t surprise me, however. That tickle is still there. Thanks Jason.

  • I don’t think anyone is truly surprised by this. How many Wal-mart ads do you see on FB? and how much do they spend on commercials.. it’s just capturing the people they have as consumers

  • Thank you for this intriguing information; I am not surprise by it but is interesting to have this at my disposal.

  • Thank you for your input. This gets to show that even as already established big brand, these brands are leaving no stone unturned in making their virtual presence countable among their consumers, which could be taken as great learning tool for the newcomers.

  • Agreed, not surprising, but more interesting than always hearing about Coca-cola. =)

  • I honestly do not see many of their ads. I am likely not their target for many reasons, but the biggest being there are no Walmarts in Manhattan.

    But yes, I am not surprised either, though I doubt I would have guessed Walmart if the question was put to me. They are of course such a massive presence in the US though. I agree, their customer base alone gives them a big reason to capture this large online customer fan base.

  • Thanks Jarvis.

  • Vin Diesel has 40,862,436 likes on his FB page. Can you give us a listing of the Worldwide rankings?