Foursquare's ad platform now open to all small businesses

With 1.5 million businesses claiming their locations on Foursquare, the site has always given marketers the ability to connect with their customers when they were actually in the store. Now, small businesses owners can run ads...

Location Based Marketing 2012: A Year In Review

2012 was an interesting year for location-based services (LBS) and the marketing capabilities that come hand in hand with these services. In some ways, it feels like LBS grew up this year. Over this past year, these...

The new foursquare shifts focus from check-ins to decisions

Today foursquare released the latest versions of its mobile app and website completely refocusing the “check-in” platform into a full-fledged decision engine. With a focus on content and interaction, and less on specific venues, this new...

Location Based Marketing: 2011 Retrospective

Originally posted here on 12/29/11. For anyone that follows the location-based services space, there is no doubt that it has been a big year. With several key acquisitions (Whrrl, WHERE and Gowalla), transitions (Facebook), going-out-of-businesses (Bizzy)...

6 Golden Rules Of Location Based Marketing

Editor’s Note: Schneider Mike wrote the book on Location (with Aaron Strout). Check it out here, Location Based Marketing For Dummies. I don’t need to tell you that location has been one of the hottest topics in social...

Where Did All The Google Places Reviews Go?

There is nothing quite like spending time researching, organizing, and preparing a presentation for a client just to have the information become obsolete.  To add injury to insult, I had just finished the final touches for my...