Foursquare's ad platform now open to all small businesses

With 1.5 million businesses claiming their locations on Foursquare, the site has always given marketers the ability to connect with their customers when they were actually in the store. Now, small businesses owners can run ads...

The new foursquare shifts focus from check-ins to decisions

Today foursquare released the latest versions of its mobile app and website completely refocusing the “check-in” platform into a full-fledged decision engine. With a focus on content and interaction, and less on specific venues, this new...

Location Based Marketing: 2011 Retrospective

Originally posted here on 12/29/11. For anyone that follows the location-based services space, there is no doubt that it has been a big year. With several key acquisitions (Whrrl, WHERE and Gowalla), transitions (Facebook), going-out-of-businesses (Bizzy)...

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8 Apps To Help You Survive SXSW

Late this week kicks off arguably the largest tech conference in the US, SXSW Interactive. SXSW is a trio of conferences held in mid-March in Austin, Texas focused on Film, Interactive and Music. This is my...