Title image of article: Audience faces stage. Text reads "Engagement is dead. The new metric is attention."

Engagement is Dead. The New Metric is Attention.

Guest post by Carrie Kerpen, CEO of Likeable Media and author of the book “Work It: Secrets for Success from the Boldest Women in Business“ At the dawn of social media (2004 if you start at Facebook,...

trust content

The Rise of Trust Content

It’s 2016 and you’re doing lots of assessments. What happened in 2015? What is going to happen in 2016? What social network is dead? What new snazzy Snap this or Peach that is something you need to...

The True Value of How and When to Measure ROI

Helping People Tell Their Stories Brandon Andersen (@Andersenology), a veteran speaker from Social Fresh Conference, is this week’s special guest, hailing from Florida where he serves as Director of Marketing for Cision. He leads their US marketing...

A Life-Saving Social Media Lesson From the Weather Channel

The Intersection Between Weather and Social Media Jennifer Watson (@JWatson_Wx) joins the Social Toolkit from The Weather Channel (@weatherchannel) where she currently serves as Content Producer. After having been forced to participate in social media by...

Buffer's Blogging Secrets

Buffer Blogs Best Kevan Lee (@KevanLee) joins the Social Toolkit from Buffer, an app that rolls all of your social media profiles into one program, allowing you to control them all at the touch of a...

Learn from HP's secret 50/25/25 content promotion rule

Creating content is a challenge all on it’s own. And because of that, we often forget, postpone, or put off content promotion and distribution. While speaking with Paula Berg recently, the Digital Communications Lead at HP, on the...

Podcasting beats cold calling

Podcasting has seen a resurgence in the last year that may have put it on your business’s radar. And you should be considering a podcast for your business. At last year’s Social Fresh Conference, we started an...