content-tips-savannah-peterson

4 Proven Content Tips To Grow Your Community

Building a community of one demographic is one thing, but building a community of multiple, various audiences is something completely different. It takes a different approach, and at times, a completely different set of skills. Savannah Peterson...

Kapost group national presence

Tip: 6 Lessons For Building A Highly Engaged LinkedIn Group

Community is a truly under-utilized instrument in the social marketer’s toolkit. Keeping customers and potential customers engaged in conversations that your brand hosts, takes part in, or can learn from is incredibly valuable. Whenever I see a...

community management

The 4 Core Building Blocks of Community

Last week someone asked me: How do you build a community? I paused. I hadn’t thought about it before. For the past three months, much of my time and focus has been on growing the Product Hunt...

Be a Social Media Super Hero by Lisa Peyton

Be a Social Media Super Hero in 2014

Managing your social media communications can be a daunting task. Almost daily I receive an invite to join a NEW social media platform. My inbox is cluttered with updates from Facebook, Twitter, LinkedIn and other online...

community management

The psychology behind membership

Originally published on TheCommunityManager.com Recently I spoke in detail about the theory originally developed by McMillan & Chavis detailing the “sense of community”. The concepts that make up a strong community and why members join or stick around. The...

community management

Real Communities Require These 4 Underlining Factors

Originally published on TheCommunityManager.com Why do people participate in communities? What is it that makes a community exist? They don’t just sprout up for no reason. There must be psychological justifications that explain what it is that brings people...

NASA social

Content Rocket Fuel: How NASA Thinks About Social

We have been desensitized as Community Managers and Strategists — we easily get into the rhythm of doing the same thing every day. Yes, we need checklists, but we also need to inject diversity into the...

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The Community Manager Checklist

Community, by definition, is a unified body of individuals. It’s a group of people who all connect with one another ROUND points of common interests. It’s where we converse. It’s where we exchange ideas. It’s where...