Bud Light Nails Peyton Manning Moment

“What’s weighing on my mind is how soon I can get a Bud Light in my mouth…that’s priority number one.” – Peyton Manning Sometimes it’s all about creating the right piece of content in the right...

Instagram introduces sponsored photos and videos

Earlier this month Instagram announced that ads were coming to their platform. Today, the company rolled out a new site designed to introduce their community of more than 150 million users to the first wave...

Brands can now schedule Tweets through Twitter Ads

Businesses can now schedule their tweets up to a year in advance thanks to a new tool released to the Twitter Ads Dashboard yesterday. The tweet scheduler tool offers the ability to create two types of...

Foursquare's ad platform now open to all small businesses

With 1.5 million businesses claiming their locations on Foursquare, the site has always given marketers the ability to connect with their customers when they were actually in the store. Now, small businesses owners can run ads...

A Primer on Facebook Ads

Originally published at MindComet Types of Facebook Ads Facebook Ads are set to change at the end of this month, which means it’s a great time to review the current and future ad opportunities on the social...

Promoted Tweets

3 Lessons For Better Promoted Tweet Campaigns

My company, Argyle Social, was invited to participate in the Promoted Tweets beta as of January 24, 2011. For the past five months, we’ve used the channel fairly actively. Some campaigns have gone well and others...

A Blueprint For Building Your Campaign Case Study

Tracking the success of your campaign is essential for demonstrating the ROI of your marketing efforts. It will also be key when you’re pitching new business down the road, and a potential client wants to...

Facebook Promoted Post

You Are Missing The Biggest Opportunity On Facebook

Social media has been a low-budget marketing practice for over a decade. This is because the practice has been largely based on publishing. Blog posts, tweets, wall posts, and more only cost the salary of the...