Is Social Commerce Fact Or Fiction?
Social Fresh partner, Argyle Social, spoke at Social Fresh EAST about the merge of social media and ecommerce. They have put in a great amount of research, on how the top ecommerce websites are using social media -successfully and otherwise.
Some simple initial methods of social commerce, like placing storefronts on Facebook tabs, have seen little success and adoption. Argyle has also looked closely at calls to action, and how often they are used on social networks, compared to other content.
We have featured Argyle research in the past on the best time to post to Facebook.