Is Social Commerce Fact Or Fiction?

by Jason Keath on Mar 20, 2012

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Social Fresh partner, Argyle Social, spoke at Social Fresh EAST about the merge of social media and ecommerce. They have put in a great amount of research, on how the top ecommerce websites are using social media -successfully and otherwise.

Some simple initial methods of social commerce, like placing storefronts on Facebook tabs, have seen little success and adoption. Argyle has also looked closely at calls to action, and how often they are used on social networks, compared to other content.

We have featured Argyle research in the past on the best time to post to Facebook.

 » Social Commerce: Fact or Fiction? | Argyle Social is on a mission to help marketers drive meaningful business outcomes through social media marketing.  Hundreds of small- and mid-sized businesses rely on our platform to power marketing campaigns on Twitter, Facebook, and LinkedIn.


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As the CEO and founder of Social Fresh, Jason is the lead analyst and consultant for all Social Fresh brand clients. Jason has 15+ years of experience as a marketing leader and focuses on how to help brands be more...