Search vs. Social [INFOGRAPHIC]

by Jason Keath on Mar 19, 2012

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“When comparing search marketing vs. social media, search is more effective for some online objectives while social is the hands-down choice for others. For example, lead generation is better achieved through the high-visibility, low-cost methods of search marketing. This appears to be the consensus among both B2C and B2B marketers.

Building brand awareness involves a completely different marketing approach that makes increasing exposure the primary mission. Most marketers agree thatsocial media is superior to search marketing for these scenarios.”

(via MDG Advertising)

Post Author

As the CEO and founder of Social Fresh, Jason is the lead analyst and consultant for all Social Fresh brand clients. Jason has 15+ years of experience as a marketing leader and focuses on how to help brands be more...