Samsung Makes a Marketing Splash on Vine for Android

by Nick Cicero on Jun 03, 2013

Share to:

See top industry experts speak at Social Fresh 2019 / Nov. 13-15
Where social marketers go to get inspired. Speakers include Facebook, LinkedIn, Bacardi, NBC, University of Michigan, American Cancer Society, Peloton, Bombas, UPS, Betabrand, Kuerig Dr. Pepper, Steak-umm, Mailchimp, and many more.
>> Reserve your seat today

Well that didn’t take long.

Today Vine, Twitter’s 6-second mobile video recording application, was released to the Google Play store for Android users to download and start creating their own short masterpieces.

Within minutes of the announcement of Vine’s release, Samsung Mobile came out with this awesome multi-layer vine to celebrate the release…and they crushed it.

The Vine can simply be described as an ultimate display of Vineception. The Vine itself is actually three separate videos playing together on Samsung’s Galaxy smartphone while the actual Vine itself captures the loop.

But it wasn’t just a clever video, Samsung was sure to include the branded hashtag #GalaxyVine in a real-time marketing play to encourage their community to download and share their Vine videos too.

As we have seen before, brands are becoming increasingly more willing to play the early-adopter role in their marketing…especially with Vine.

The release of Vine on iOS in January has spawned a number of new campaigns in the marketplace for how-to videos, funny comedy shorts, and even movie trailers. The Android arrival of the app should explode the number of users, currently around 13 million users, according to Twitter.

Last week we saw the very first engagement on Vine, Marsha Collier and Curt Buthman got hitched during the customer service (#custserv) chat on Twitter.

You can download Vine for Android here.

What have been some of your favorite branded vines so far? Let us know in the comments.

Post Author

Nick Cicero is the Editor at Social Fresh and a Digital Marketing Consultant. Formerly of Expion and Livefyre, Nick has experience building social campaigns for Sony PlayStation, Winn-Dixie, Eminem, Teen Vogue and more. He’s a fan of playing...