Ruby Tuesday Interview by Jason Falls

by Jason Keath on Dec 11, 2009

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Two Social Fresh Nashville speakers, one video. Excellent interview by Jason Falls of Gavin Baker, Director of Social Media at Ruby Tuesday. Gavin is helping build a “fresher” Ruby Tuesday by building their Social Media presence while the brand transitions through some company wide changes. Amongst the challenges Gaven and Ruby Tuesday face in developing their social media presence and overall strategies are internal policy building and sharing their brand message with local marketing and franchisees.

Gavin Baker, Director of Social Media for Ruby Tuesday, talks to Social Media Explorer about the challenges of social media and the franchisor-franchisee relationship.

Gavin was an attendee at the original Social Fresh in Charlotte and we are excited to have him speaking in Nashville.

Ruby Tuesday’s Social Media Presence
Ruby Tuesday on Facebook – A more casual home for Ruby Tuesday and their community
Ruby Tuesday Email Coupons
Peter Glander on Twitter – Executive Chef
Sandy Beall on Twitter – Founder and CEO
Find Gavin on Twitter, Facebook, and at his blog.

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As the CEO and founder of Social Fresh, Jason is the lead analyst and consultant for all Social Fresh brand clients. Jason has 15+ years of experience as a marketing leader and focuses on how to help brands be more...