Use Brain Power Not Money to Reach More People

by Jason Keath on Dec 10, 2010

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Mike Volpe of Hubspot drops some great perspective here for businesses stuck in the “spend more to reach more people” trap. Advertising can be a valuable tool to reach people, but sometimes brain power can be a much better option. Mike and Hubspot do this kind of thing everyday, using their research and creativity to make people come to them.

This session on Inbound Marketing took place at Social Fresh Portland earlier this year.

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As the CEO and founder of Social Fresh, Jason is the lead analyst and consultant for all Social Fresh brand clients. Jason has 15+ years of experience as a marketing leader and focuses on how to help brands be more...