Use Brain Power Not Money to Reach More People
Mike Volpe of Hubspot drops some great perspective here for businesses stuck in the “spend more to reach more people” trap. Advertising can be a valuable tool to reach people, but sometimes brain power can be a much better option. Mike and Hubspot do this kind of thing everyday, using their research and creativity to make people come to them.
This session on Inbound Marketing took place at Social Fresh Portland earlier this year.