Private Communities Are Hard, But Worth It [VIDEO]

by Jason Keath on Dec 03, 2010

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InterContinental Hotels Group is the largest hotel company in the world. And they have been quietly using social media for a couple years. But unless you are one of their loyalty members, you likely do not know anything about their social media.

That is because they have focused on learning form their customers in private communities. From improving their loyalty credit card to using customer photos in advertising creative, they have seen real results from their private community investments.

This video is from Social Fresh’s Tampa event in 2010 as part of our social media conference series.

Post Author

CEO and founder of Social Fresh, the social media education company. Jason is a social media consultant, a social media speaker and industry analyst. He consults with corporations and agencies on social media strategy, building community, and influencer...