Polyvore Was There Before Pinterest [INFOGRAPHIC]

by Jason Keath on Feb 11, 2013

Share to:

See top industry experts speak at Social Fresh 2019 / Nov. 13-15
Where social marketers go to get inspired. Speakers include Facebook, LinkedIn, Bacardi, NBC, University of Michigan, American Cancer Society, Peloton, Bombas, UPS, Betabrand, Kuerig Dr. Pepper, Steak-umm, Mailchimp, and many more.
>> Reserve your seat today

Polyvore StatsPinterest started with savvy scrapbookers and internet moms.

It has continued a steady growth and is increasingly earning the interest of brands and budgets. Pinterest contests are especially interesting to many.

But Pinterest is not the only female dominated social network with a direct tie to online revenue.

Polyvore has been around since 2007 and allows it’s users to curate fashion items into collections and outfits.

Polyvore

(source: Polyvore user nia-tanra)

 

Just like on Pinterest other users can then click through on those items and ultimately buy them if they choose.

I remember using Polyvore in 2007 and 2008 to help connect fashion and style clients to online influencers. Back then it was a very small but passionate network, but still very valuable. That value has only increased over the years.

Polyvore’s revenue and growth have started to make the news and has some impressive numbers that many retail brands would happy to hear.

The average Polyvore user makes over $70,000 and a third of the users make over $100,000 a year.

Check out the full infographic below for a full serving of Polyvore stats and info.

Click the infographic to view it full size.

Polyvore stats

 

Post Author

CEO and founder of Social Fresh, the social media education company. Jason is a social media consultant, a social media speaker and industry analyst. He consults with corporations and agencies on social media strategy, building community, and influencer...