Ep 30. Social Media, the About.com Way - Matthew Knell

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Matthew Knell, a social media strategist and marketer, with a long history designing, developing, and marketing a wide array of successful online products for major brands including JetBlue, AOL and Viacom and currently serves as the VP of Social Media at About.com. Knell stops by the Social Toolkit to discuss the recent AOL acquisition, Facebook release of instant articles, content discovery at a large scale, and drops his 3 nuggets of how to get the most out of a conference.

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