by Jason Keath on Mar 29, 2012
Originally published on Social Commerce Today Trendy shoe brand Skechers will soon launch a rewards loyalty program to incentivize customers to write reviews in exchange for points, which can then be redeemed as discounts on future purchases. This new initiative, set...
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by Jason Keath on Mar 27, 2012
Facebook Timeline rolls out to all pages this week. We already put together some great Facebook Timeline cover examples from early adopter brands. But, beyond the cover, a big part of the change is a new...
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by Jason Keath on Mar 22, 2012
Or at least the first one to make a Youtube video about it. The campaign is labeled, “the first Pinterest campaign in the world.” A bit of a stretch, since we have seen plenty of marketers...
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by Jason Keath on Mar 21, 2012
Coca-Cola is known for being one of the first and more innovative social media brands out there. And while they are not on Instagram yet, Coca-Cola Spain looks like it might launch an Instagram inspired app...
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by Jason Keath on Mar 20, 2012
Social Fresh partner, Argyle Social, spoke at Social Fresh EAST about the merge of social media and ecommerce. They have put in a great amount of research, on how the top ecommerce websites are using...
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by David Spinks on Mar 20, 2012
Originally published on TheCommunityManager.com A lot of business experts will tell your company to “engage” people and “build community”, but what does that actually mean? It’s important, when hearing advice like this to ask “why?” and “to...
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by Harrison Kratz on Mar 20, 2012
Call them champions, customers, partners, influencers. Social media generates an ever-growing lists of contacts. A long list of contacts is both a gift and a burden, that any good communicator possesses. These lists have to be organized, if we...
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by Jason Keath on Mar 19, 2012
“When comparing search marketing vs. social media, search is more effective for some online objectives while social is the hands-down choice for others. For example, lead generation is better achieved through the high-visibility, low-cost methods of...
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by Jon Cilley on Mar 19, 2012
Now anyone who knows a little about SEO, knows the importance of keywords, Meta tags, inbound links, and AdWord campaigns. You may know to notify Google about crawling new sites/landing pages you produce or you may...
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by David Spinks on Mar 15, 2012
Originally published at The Community Manager How do you first get started building a community? It’s probably the most common question I hear. Communities are awesome, right? Every company wants one! But where do you start? Having built a...
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