by Jason Keath on Aug 25, 2015
YouTube is becoming more important as brands look to expand the use of video as a quality engagement opportunity. LEGO is a great example of a brand invested in YouTube and is consistently growing a large video...
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by Karianne Stinson on Aug 24, 2015
The term big data is ambiguous and overused. I prefer to talk about audience intelligence. We have more information about our customers, fans, and target audiences today than we could ever hope to understand. It’s easy to get...
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by Jason Keath on Aug 20, 2015
Contest is closed. Thank you to all who shared, interacted, and participated. Our Grand Prize winner is announced below… Congratulations to DANIELL HUBNER for winning the Social Fresh 2015 Grand Prize Full VIP Scholarship! (Winners of the bonus...
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by Jason Keath on Aug 17, 2015
I have spoken at dozens of events around the world. I’ve also planned dozens of events. I work on both sides of this industry and I want to help you speak at more conferences. Every year, with...
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by Jason Keath on Aug 11, 2015
The Kapost blog has a great post by Laura E. Peterson on creating what they call “brilliant microcontent” from a stable of Pillar Content. A content pillar is, from KaPost, “a substantive piece of content on a...
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by Ryan Hoover on Aug 10, 2015
Today I wanted to talk to you about a small tip for creating more engaging social media content on Instagram. A lot of brands get overwhelmed by Instagram as a social marketing platform. But, it doesn’t have...
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by Jason Yarby on Aug 05, 2015
Every month or so we like to do a hosts only show on the Social Toolkit to catch you up on the news and trends of the industry. In this hosts only episode, Keath and Yarby discus today’s social...
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by Jason Keath on Aug 04, 2015
Our friends over at Firebrand Group just came out with a new free ebook on Snapchat called the Marketer’s Guide to Snapchat. If your brand is just getting started on Snapchat, thinking about jumping in, or...
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by Alex Houg on Aug 03, 2015
When it comes to social ads, Facebook is the leader of the pack. But, increasingly so, Twitter has been upping their game with an quickly improving social advertising feature set. What I wanted to share with...
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by Jason Yarby on Jul 29, 2015
Paula Berg, Digital Communications lead at HP, drops in to discuss content marketing and distribution, the metrics and analytics that HP is tracking, content syndication, and defining HP’s content and social success. “Today we are unveiling a new...
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