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How To Build Your First App: 7 Secrets From The Founders

by Nicole D'Alonzo on Nov 16, 2017
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Is this a huge mistake? Will it ever work? Will anyone care? Anyone building an app for the first time is wondering these things. You’re not alone. “No one knows what they’re doing. You think people who came...

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Turning statistics into stories: the key to nonprofit marketing

by Social Fresh on Nov 14, 2017
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Guest post by Ayla Tezel, Executive Vice President, Communications at Wounded Warrior Project. Originally published here. —- The number of nonprofit organizations in the United States has skyrocketed, from more than 630,000 in 1999  to more than 1.5...

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sheryl sandberg

How Sheryl Sandberg’s Leadership Allows Facebook to Keep Innovating

by Jeremy Goldman on Jul 16, 2017
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Source: commons.wikimedia.org “Sandberg’s bold leadership and willingness to experiment with creative solutions definitely cultivates innovation at Facebook,” says Nicole D’Alonzo, creator of the 19 Minute Yoga app and one of the organizers of Innovation Congress, when...

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Business has 2 functions: Marketing and Innovation

by Jason Keath on May 30, 2017
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I’m launching a new conference on July 18-19 and I want to tell you why. I’ve produced 18 Social Fresh Conferences over the last 8 years. And don’t worry, Social Fresh isn’t going anywhere. We will...

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Aaron Reese with Stan Lee in 2016

Trend to watch: the marriage of fandom and entertainment marketing

by Jeremy Goldman on Jan 29, 2017
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Aaron Reese with Stan Lee in 2016 When researching the top trends brands need to be on the lookout for in 2017, one of the more interesting ones (to me, at least) was the marriage of...

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Brands Could Be The Next Target of Fake News in 2017

by Jeremy Goldman on Jan 08, 2017
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This past presidential election saw a major outbreak of fake news. Buzzfeed News analyzed the final three months of the US presidential election and discovered that fake, clickbait-y headlines were more likely to hook visitors more frequently than headlines...

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5 Unpublished Stats on the Future of Social Media Marketing

by Jason Keath on May 05, 2016
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19 out of 20 social media software users report a positive ROI Hello data geeks. We’ve got some new stats for you. You may feel an urge to immediately add them to your next powerpoint. Don’t fight it. At Social...

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What's a better social media goal: customer loyalty or brand awareness?

by Jason Keath on Apr 21, 2016
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Every business should measure the conversion of their social media marketing. Even if it is not your primary social media goal, thinking in terms of conversion sets the stage for better strategy. Some businesses have a...

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Speed is Not the Currency of Satisfaction in Customer Service

by Jay Baer on Mar 04, 2016
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Many companies agree: it’s not easy to hug your haters. But doing so makes business sense. Businesses that answer every complaint, in every channel, every time are businesses that consistently exceed customer expectations. They create advocacy...

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If you had to interact with your business ONLY on mobile, would you be happy?

by Jason Keath on Mar 02, 2016
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In 2014, we passed the mobile tipping point. There are now more people who own a mobile device in the world than a desktop computer. And that gap is growing fast. Americans spend more than 60%...

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About Social Fresh

Social Fresh is a social media training and analysis company. Our goal is to inspire and support the social media industry. Social Fresh produces the highest quality social media events and consulting.

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