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What's a better social media goal: customer loyalty or brand awareness?

by Jason Keath on Apr 21, 2016
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Every business should measure the conversion of their social media marketing. Even if it is not your primary social media goal, thinking in terms of conversion sets the stage for better strategy. Some businesses have a...

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Speed is Not the Currency of Satisfaction in Customer Service

by Jay Baer on Mar 04, 2016
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Many companies agree: it’s not easy to hug your haters. But doing so makes business sense. Businesses that answer every complaint, in every channel, every time are businesses that consistently exceed customer expectations. They create advocacy...

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If you had to interact with your business ONLY on mobile, would you be happy?

by Jason Keath on Mar 02, 2016
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In 2014, we passed the mobile tipping point. There are now more people who own a mobile device in the world than a desktop computer. And that gap is growing fast. Americans spend more than 60%...

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How Social Media Examiners Use Livestreaming, Blogging, and Podcasting

by Jason Keath on Feb 01, 2016
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How Social Media Examiners Use Livestreaming, Blogging and Podcasting Michael Stelzner (@Mike_Stelzner) joins the Social Toolkit to share his vast wisdom on everything media and marketing including how to optimize search engines, new audiences, and new...

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trust content

The Rise of Trust Content

by Jason Keath on Jan 27, 2016
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It’s 2016 and you’re doing lots of assessments. What happened in 2015? What is going to happen in 2016? What social network is dead? What new snazzy Snap this or Peach that is something you need to...

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The Importance of Mobile + Video for Your Social Media Strategy

by Jason Keath on Jan 25, 2016
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The Importance of Mobile + Video for Your Social Media Strategy Shannon Paul (@shannonpaul) is the Vice President, Senior Social Media Marketing Manager at Fifth Third Bank and joins the Social Toolkit to talk about long term...

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How to Find the Right Social Media Platforms to Support Your Business

by Jason Keath on Jan 18, 2016
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Corporate Blogging Tips and Tactics Douglas Karr (@douglaskarr), founder of the Marketing Technology blog, joins the podcast from DK New Media, where he serves as CEO, to share his advice on best blogging practices and choosing...

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A New Content Promotion Strategy Option

by Jason Keath on Jan 11, 2016
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A New Content Promotion Strategy With Carusele Jim Tobin (@jtobin) joins the Social Toolkit from Ignite Social Media, to discuss the how things have changed in social media over the years, problem solving and all of the...

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Your Content Strategy Is Your Brand Experience

by Jason Keath on Dec 28, 2015
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Social Media + Content = Brand Expereince Brian Solis (@briansolis) joins the podcast this week from the Altimeter Group, where he works as a Principal Analyst, to discuss his new book, “X: The Experience When Business...

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Under the Influence: Choosing and Using Best Brand Advocates

by Jason Keath on Dec 07, 2015
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Puppies, Jeans, and Social Media Jamie Simoni (@Jamie Simoni), from American Eagle Outfitters, visits the podcast this week. Serving as their Senior Marketing Manager, Jamie can not only direct you to a great pair of jeans, but...

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About Social Fresh

Social Fresh is a social media training and analysis company. Our goal is to inspire and support the social media industry. Social Fresh produces the highest quality social media events and analysis.

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