by Jason Keath on Apr 21, 2016
Every business should measure the conversion of their social media marketing. Even if it is not your primary social media goal, thinking in terms of conversion sets the stage for better strategy. Some businesses have a...
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by Jay Baer on Mar 04, 2016
Many companies agree: it’s not easy to hug your haters. But doing so makes business sense. Businesses that answer every complaint, in every channel, every time are businesses that consistently exceed customer expectations. They create advocacy...
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by Jason Keath on Mar 02, 2016
In 2014, we passed the mobile tipping point. There are now more people who own a mobile device in the world than a desktop computer. And that gap is growing fast. Americans spend more than 60%...
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by Jason Keath on Feb 01, 2016
How Social Media Examiners Use Livestreaming, Blogging and Podcasting Michael Stelzner (@Mike_Stelzner) joins the Social Toolkit to share his vast wisdom on everything media and marketing including how to optimize search engines, new audiences, and new...
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by Jason Keath on Jan 27, 2016
It’s 2016 and you’re doing lots of assessments. What happened in 2015? What is going to happen in 2016? What social network is dead? What new snazzy Snap this or Peach that is something you need to...
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by Jason Keath on Jan 25, 2016
The Importance of Mobile + Video for Your Social Media Strategy Shannon Paul (@shannonpaul) is the Vice President, Senior Social Media Marketing Manager at Fifth Third Bank and joins the Social Toolkit to talk about long term...
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by Jason Keath on Jan 18, 2016
Corporate Blogging Tips and Tactics Douglas Karr (@douglaskarr), founder of the Marketing Technology blog, joins the podcast from DK New Media, where he serves as CEO, to share his advice on best blogging practices and choosing...
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by Jason Keath on Jan 11, 2016
A New Content Promotion Strategy With Carusele Jim Tobin (@jtobin) joins the Social Toolkit from Ignite Social Media, to discuss the how things have changed in social media over the years, problem solving and all of the...
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by Jason Keath on Dec 28, 2015
Social Media + Content = Brand Expereince Brian Solis (@briansolis) joins the podcast this week from the Altimeter Group, where he works as a Principal Analyst, to discuss his new book, “X: The Experience When Business...
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by Jason Keath on Dec 07, 2015
Puppies, Jeans, and Social Media Jamie Simoni (@Jamie Simoni), from American Eagle Outfitters, visits the podcast this week. Serving as their Senior Marketing Manager, Jamie can not only direct you to a great pair of jeans, but...
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