by Katie Morse on Nov 14, 2013
One of my favorite quotes about marketing is from Leo Burnett and it reads like a mantra: “Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.” I work...
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by Jesse Aaron on Nov 13, 2013
Reddit is undeniably an intimidating and sometimes foreign social space. It definitely did not help Amy’s Baking Company when they had their Facebook meltdown. Cheery Woody Harrelson managed to enrage Reddit users by marketing his movie on...
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by Fatima Lora on Nov 12, 2013
LinkedIn is a great engagement tool. You hear it time and time again, but maybe you don’t believe it. Or maybe you’re just not using it for the right purposes. Whenever people mention LinkedIn I think of connecting...
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by Ryan Cohn on Nov 11, 2013
The Social Fresh EAST social media conference, took place April 18-19, 2013 with a sold-out crowd of marketers. Selling out a major conference while increasing ticket prices is no easy challenge. But, Facebook advertising significantly helped...
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by Nick Cicero on Nov 05, 2013
After last month’s demonstration of what Instagram ads would look with Levi’s, Michael Kors became the first brand to actually post an Instagram ad this week, featuring a luxury watch amidst a table of macarons. Nitrogram,...
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by James Scherer on Nov 04, 2013
Measuring the ROI of a PPC ad campaign is a relatively easy skill to learn. You can see the real revenue outcome from each each ad and each click. Measuring the ROI of a Facebook Contest...
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by Jason Keath on Oct 31, 2013
Banner ads are dying. Since their launch in 2000, banner ads have declined from a 9% click through rate (CTR) to .11% average CTR today. And each year that number falls. Banner ads are now tiny billboards...
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by Nick Cicero on Oct 30, 2013
Instagram has been exponentially growing in popularity and use with brand marketers in the past year. Where just 40 percent of top brands were using the platform a year ago, now 71 percent of the most...
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by Dan Virgillito on Oct 28, 2013
Do you pay attention to what people say about you on the internet? Occasionally Googling the name of your company, product or service might not be enough. The time to start managing your online reputation is before...
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by Nick Cicero on Oct 24, 2013
Earlier this month Instagram announced that ads were coming to their platform. Today, the company rolled out a new site designed to introduce their community of more than 150 million users to the first wave...
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