by Nick Cicero on Feb 21, 2014
New York Fashion Week has taken center stage in recent years as a way to give fashion and luxury brands a chance to shine around hundreds of events throughout New York City in February. This year,...
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by Nick Cicero on Feb 12, 2014
We all can admit it, the banner ad is dying and/or already dead. Since their launch in 2000, banner ads have declined from a 9% click through rate (CTR) to .11% average CTR today. That number isn’t...
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by Jason Miller on Feb 12, 2014
If you know me at all then you know that I am a huge fan of marketing analogies. One of my favorites, and most useful, is the blogging food groups. Originally coined by Hubspot’s Rick Burns...
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by Nick Cicero on Feb 11, 2014
In 2013 the selfie became the ‘it’ word of social media. From TV morning show hosts and teenagers to athletes and heads of state, it seems that nearly everyone has been snapping photos of themselves...
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by Luke Guy on Feb 09, 2014
Today I’m going to show you just how important creative graphics are within Facebook. Two weeks ago Facebook made an announcement to the community by stating the following: “Page admins can expect a decrease in the...
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by Nick Cicero on Feb 08, 2014
Our connections and reputation online are amplified by those who engage with us and carry the words we share. On Twitter, that takes the form of a mention. A mention can be a citation, the source...
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by Nick Cicero on Feb 07, 2014
While the world is waking up this morning, the finest athletes from across the planet are gearing up for one of the most arduous challenges of their sporting careers, the 22nd Olympic Games. And though we...
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by Nick Cicero on Feb 03, 2014
If you were a marketer following the Super Bowl on Twitter you may have participated in the AdBowl, BrandBowl, HashtagBowl, RTMBowl, or any number of other Twitter chats that were full of advertising commentary. The Seahawks may have dismantled...
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by Jason Keath on Feb 03, 2014
2014 is going to be as big a year as any for social media marketing. If you’re managing multiple clients or a team of marketers, you’re going to want a solid publishing and scheduling tool...
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by Jason Keath on Jan 31, 2014
Our top social media tools for 2013 are more advanced than in past years. From social ads to analytics to deeper integrations and API options. If you want a more intelligent social media toolset, the tools...
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