by Nick Cicero on Feb 03, 2014
If you were a marketer following the Super Bowl on Twitter you may have participated in the AdBowl, BrandBowl, HashtagBowl, RTMBowl, or any number of other Twitter chats that were full of advertising commentary. The Seahawks may have dismantled...
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by Jason Keath on Feb 03, 2014
2014 is going to be as big a year as any for social media marketing. If you’re managing multiple clients or a team of marketers, you’re going to want a solid publishing and scheduling tool...
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by Jason Keath on Jan 31, 2014
Our top social media tools for 2013 are more advanced than in past years. From social ads to analytics to deeper integrations and API options. If you want a more intelligent social media toolset, the tools...
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by Nick Cicero on Jan 31, 2014
For brands, bloggers, and publishers, Pinterest continues to offer the potential to generate leads, drive traffic to sites and build overall social presence. Is it here to stay? Count on it. More and more research...
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by Nick Cicero on Jan 29, 2014
Whether you’re a community manager trying to sell in a new campaign idea, or a CMO continuing to expand your resources, the following infographic from WebDAM Solutions lists 20 (though I count 19) marketing statistics that can...
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by Nick Cicero on Jan 27, 2014
Over the past 12 months, brands and publishers have evolved their social marketing strategies from engaging with consumers on social networks to socializing their own websites, mobile apps and even advertisements. While most brands now view...
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by Carlos Gil on Jan 24, 2014
At the recent annual National Retail Federation convention, many marketers were left wrapping their heads around “Showrooming”, its impact on sales at on brick and mortar stores, and how-to compete with the likes of amazon.com and other...
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by Nick Cicero on Jan 23, 2014
We often talk of the enabling powers of social media – connecting users across the globe billions of times over each day. And with more and more users are dumping more and more of their...
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by Nick Cicero on Jan 22, 2014
With over 500 million Tweets per day, Twitter is ripe for evergreen engagement opportunities ranging from the most basic levels of customer service to brand-altering moments that can change an organization’s future with a single...
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by Dennis Yu on Jan 21, 2014
Facebook once had 29 different ad units. Then they trimmed it to just 15 ad units on September 10, 2013. Here’s your guide on which ones to use in what situation, accompanying Facebook’s own explanations. If you’re content...
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