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Instagram drives 2.5 Million Brand Interactions During New York Fashion Week

by Nick Cicero on Feb 21, 2014
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New York Fashion Week has taken center stage in recent years as a way to give fashion and luxury brands a chance to shine around hundreds of events throughout New York City in February. This year,...

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Every Native Ad and Content Marketing Vendor in One Handy Chart

by Nick Cicero on Feb 12, 2014
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We all can admit it, the banner ad is dying and/or already dead. Since their launch in 2000, banner ads have declined from a 9% click through rate (CTR) to .11% average CTR today. That number isn’t...

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The Blogging Food Groups: A Well-Balanced Diet of Content [INFOGRAPHIC]

by Jason Miller on Feb 12, 2014
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If you know me at all then you know that I am a huge fan of marketing analogies. One of my favorites, and most useful, is the blogging food groups. Originally coined by Hubspot’s Rick Burns...

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The Rise of Brands and Selfies [Infographic]

by Nick Cicero on Feb 11, 2014
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In 2013 the selfie became the ‘it’ word of social media. From TV morning show hosts and teenagers to athletes and heads of state, it seems that nearly everyone has been snapping photos of themselves...

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Why Graphics Bring Greater Engagement To Fan Pages

by Luke Guy on Feb 09, 2014
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Today I’m going to show you just how important creative graphics are within Facebook. Two weeks ago Facebook made an announcement to the community by stating the following: “Page admins can expect a decrease in the...

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The Top 50 People Most Mentioned on Twitter by Mid-Size Marketers [Study]

by Nick Cicero on Feb 08, 2014
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Our connections and reputation online are amplified by those who engage with us and carry the words we share. On Twitter, that takes the form of a mention. A mention can be a citation, the source...

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#SochiProblems Dominates Early Olympic Social Conversation

by Nick Cicero on Feb 07, 2014
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While the world is waking up this morning, the finest athletes from across the planet are gearing up for one of the most arduous challenges of their sporting careers, the 22nd Olympic Games. And though we...

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The Social Stats of Super Bowl 2014 [Infographic]

by Nick Cicero on Feb 03, 2014
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If you were a marketer following the Super Bowl on Twitter you may have participated in the AdBowl, BrandBowl, HashtagBowl, RTMBowl, or any number of other Twitter chats that were full of advertising commentary. The Seahawks may have dismantled...

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10 of the Most Interesting Ways to Grow your Social Media Audience with the new Buffer in 2014

by Jason Keath on Feb 03, 2014
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2014 is going to be as big a year as any for social media marketing. If you’re managing multiple clients or a team of marketers, you’re going to want a solid publishing and scheduling tool...

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The Top 10 New Social Tools from 2013

by Jason Keath on Jan 31, 2014
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Our top social media tools for 2013 are more advanced than in past years. From social ads to analytics to deeper integrations and API options. If you want a more intelligent social media toolset, the tools...

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