by Jeremy Goldman on Jan 08, 2017
This past presidential election saw a major outbreak of fake news. Buzzfeed News analyzed the final three months of the US presidential election and discovered that fake, clickbait-y headlines were more likely to hook visitors more frequently than headlines...
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by Jason Keath on May 05, 2016
19 out of 20 social media software users report a positive ROI Hello data geeks. We’ve got some new stats for you. You may feel an urge to immediately add them to your next powerpoint. Don’t fight it. At Social...
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by Jason Keath on Apr 21, 2016
Every business should measure the conversion of their social media marketing. Even if it is not your primary social media goal, thinking in terms of conversion sets the stage for better strategy. Some businesses have a...
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by Jason Keath on Mar 16, 2016
Video content is a major trend in 2016. Your business should be investing in video content marketing if it’s not already. Why video? And why now? First, internet bandwidth finally allows us to watch video from any device without much hastle....
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by Jay Baer on Mar 04, 2016
Many companies agree: it’s not easy to hug your haters. But doing so makes business sense. Businesses that answer every complaint, in every channel, every time are businesses that consistently exceed customer expectations. They create advocacy...
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by Jason Keath on Mar 02, 2016
In 2014, we passed the mobile tipping point. There are now more people who own a mobile device in the world than a desktop computer. And that gap is growing fast. Americans spend more than 60%...
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by Jason Keath on Feb 17, 2016
Businesses want to spend more time with their audience in 2016. Spending more time with your audience creates better customer conversions and building customer loyalty. I call this Trust Content. The single biggest tactic that can help your business spend more time with your audience...
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by Jason Keath on Feb 01, 2016
How Social Media Examiners Use Livestreaming, Blogging and Podcasting Michael Stelzner (@Mike_Stelzner) joins the Social Toolkit to share his vast wisdom on everything media and marketing including how to optimize search engines, new audiences, and new...
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by Jason Keath on Jan 27, 2016
It’s 2016 and you’re doing lots of assessments. What happened in 2015? What is going to happen in 2016? What social network is dead? What new snazzy Snap this or Peach that is something you need to...
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by Jason Keath on Jan 25, 2016
The Importance of Mobile + Video for Your Social Media Strategy Shannon Paul (@shannonpaul) is the Vice President, Senior Social Media Marketing Manager at Fifth Third Bank and joins the Social Toolkit to talk about long term...
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