by Stephanie Nelson on Mar 26, 2014
Visuals are increasingly important bits of content. The social networking consumer thrives on images to share. That makes visual outlets like Pinterest increasingly important platforms in a company’s marketing plan. The key here is to stop the guess...
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by Joshua Parkinson on Mar 25, 2014
It wasn’t in the business plan for our blog to be a hit. When I launched Post Planner in 2011, my focus was solely on the app. Post Planner’s website had a blog, but content was...
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by Ryan Cohn on Mar 24, 2014
Last year I wrote a Year in Review article that mainly focused on Facebook: 20 Changes Facebook Made In 2012 That Impacted Marketers. I mentioned that “Facebook was all about refinement in 2012.” If “refinement” was the...
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by Maren Lau on Mar 20, 2014
South by South West (SXSW) Interactive, held annually in Austin, Texas, is fertile ground for companies, both large and small, with big, creative, game-changing ideas. It is known as a place where start-ups break through...
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by Jason Keath on Mar 19, 2014
The parties and networking and general chaotic circus of SXSW is both amazing and terrifying. The good news is the event got a little smaller this year. So maybe it is cool again and we can all go...
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by Nick Cicero on Mar 18, 2014
Earlier this week at the 4A’s Transformation Conference, Yahoo CEO Marissa Mayer emphasized the company’s commitment to Tumblr and its community: “The average post on Tumblr gets reblogged about 14 times. The average sponsored post on...
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by James Scherer on Mar 18, 2014
Wondering how to get the most out of Facebook’s new objective-focused ad tool? Do you think ‘advertise for conversions’ sounds awesome but aren’t entirely sure how to do it? You’re not alone. This article will get into...
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by Ryan Cohn on Mar 13, 2014
For nearly a week, the world has turned its quizzical gaze toward the Far East skies and surf. Malaysia Airlines flight MH370 vanished en route to Beijing from Kuala Lumpur on Saturday, March 8, with 227...
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by Kelly Cooper on Mar 12, 2014
In an effort to serve the most interesting content to users, on January 21st of this year, Facebook made yet another change to its news feed algorithm. In doing so, Facebook created separate categories and news...
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by Jason Keath on Mar 11, 2014
Social marketing software is a crowded space. With almost 9 million users HootSuite stands out from the crowd. HootSuite made a major move earlier this year when they acquired social media insights company, uberVU. Their acquisition echoes the trend of...
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