by Susan Ganeshan on Mar 27, 2014
Readership on social review sites is growing at staggering rates. In 2012, the review site Yelp garnered more than 78 million page views compared to 41 million views in 2010. Recent research shows that 81 percent of...
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by Jason Keath on Mar 26, 2014
Twitter is thinking about killing off the hashtag. Or so says Buzzfeed. Twitter without hashtags would be like Harry Potter without magic (click to tweet). Ignite Social Media agrees and actually wrote a letter to Twitter on...
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by Stephanie Nelson on Mar 26, 2014
Visuals are increasingly important bits of content. The social networking consumer thrives on images to share. That makes visual outlets like Pinterest increasingly important platforms in a company’s marketing plan. The key here is to stop the guess...
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by Joshua Parkinson on Mar 25, 2014
It wasn’t in the business plan for our blog to be a hit. When I launched Post Planner in 2011, my focus was solely on the app. Post Planner’s website had a blog, but content was...
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by Ryan Cohn on Mar 24, 2014
Last year I wrote a Year in Review article that mainly focused on Facebook: 20 Changes Facebook Made In 2012 That Impacted Marketers. I mentioned that “Facebook was all about refinement in 2012.” If “refinement” was the...
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by Maren Lau on Mar 20, 2014
South by South West (SXSW) Interactive, held annually in Austin, Texas, is fertile ground for companies, both large and small, with big, creative, game-changing ideas. It is known as a place where start-ups break through...
Click for more by Jason Keath on Mar 19, 2014
The parties and networking and general chaotic circus of SXSW is both amazing and terrifying. The good news is the event got a little smaller this year. So maybe it is cool again and we can all go...
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by Nick Cicero on Mar 18, 2014
Earlier this week at the 4A’s Transformation Conference, Yahoo CEO Marissa Mayer emphasized the company’s commitment to Tumblr and its community: “The average post on Tumblr gets reblogged about 14 times. The average sponsored post on...
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by James Scherer on Mar 18, 2014
Wondering how to get the most out of Facebook’s new objective-focused ad tool? Do you think ‘advertise for conversions’ sounds awesome but aren’t entirely sure how to do it? You’re not alone. This article will get into...
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by Ryan Cohn on Mar 13, 2014
For nearly a week, the world has turned its quizzical gaze toward the Far East skies and surf. Malaysia Airlines flight MH370 vanished en route to Beijing from Kuala Lumpur on Saturday, March 8, with 227...
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