by Nick Cicero on Apr 03, 2014
With more and more advertisers jumping into “real-time marketing,” there is significantly more competition by brands for a captive national audience. But in order to take advantage of that captive audience, brands need to move beyond...
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by Jason Keath on Apr 02, 2014
The answer, evidently, is three. In Australia on the morning of April Fools Day, three different telecom companies posted nearly identical cat jokes. Each were advertising the world’s first cat-phone technology. Talk about group think. It is always...
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by Dennis Yu on Apr 01, 2014
Jacob Sapochnick is an immigration attorney in San Diego — and the most popular lawyer on Facebook as far as we can tell. He has 98,400 fans on Facebook and 3,217 ratings. He’s got 1,514 check-ins and...
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by David King on Mar 31, 2014
After Wiki-PR was exposed last year for manipulating Wikipedia and received a cease and desist letter from the Wikimedia Foundation, more marketers have been raising questions about their approach to Wikipedia and ethical behavior on the...
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by Jesse Aaron on Mar 28, 2014
When we discuss ‘impeccable’ or ‘stellar’ web design, we imagine these modernized layouts with rich and interactive media. Ease of navigation and the overall user experience falls into our general disposition as well. But what...
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by Susan Ganeshan on Mar 27, 2014
Readership on social review sites is growing at staggering rates. In 2012, the review site Yelp garnered more than 78 million page views compared to 41 million views in 2010. Recent research shows that 81 percent of...
Click for more by Jason Keath on Mar 26, 2014
Twitter is thinking about killing off the hashtag. Or so says Buzzfeed. Twitter without hashtags would be like Harry Potter without magic (click to tweet). Ignite Social Media agrees and actually wrote a letter to Twitter on...
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by Stephanie Nelson on Mar 26, 2014
Visuals are increasingly important bits of content. The social networking consumer thrives on images to share. That makes visual outlets like Pinterest increasingly important platforms in a company’s marketing plan. The key here is to stop the guess...
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by Joshua Parkinson on Mar 25, 2014
It wasn’t in the business plan for our blog to be a hit. When I launched Post Planner in 2011, my focus was solely on the app. Post Planner’s website had a blog, but content was...
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by Ryan Cohn on Mar 24, 2014
Last year I wrote a Year in Review article that mainly focused on Facebook: 20 Changes Facebook Made In 2012 That Impacted Marketers. I mentioned that “Facebook was all about refinement in 2012.” If “refinement” was the...
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