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Social Fresh Insights, March 19 2014

by Jason Keath on Mar 19, 2014
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The parties and networking and general chaotic circus of SXSW is both amazing and terrifying. The good news is the event got a little smaller this year. So maybe it is cool again and we can all go...

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How Big is Tumblr? [Infographic]

by Nick Cicero on Mar 18, 2014
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Earlier this week at the 4A’s Transformation Conference, Yahoo CEO Marissa Mayer emphasized the company’s commitment to Tumblr and its community: “The average post on Tumblr gets reblogged about 14 times. The average sponsored post on...

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Facebook Ads

How to Optimize your Facebook Ad Based on Objective

by James Scherer on Mar 18, 2014
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    Wondering how to get the most out of Facebook’s new objective-focused ad tool? Do you think ‘advertise for conversions’ sounds awesome but aren’t entirely sure how to do it? You’re not alone. This article will get into...

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airline-crisis

How Social Media is Elevating Airline Crisis Communication

by Ryan Cohn on Mar 13, 2014
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For nearly a week, the world has turned its quizzical gaze toward the Far East skies and surf. Malaysia Airlines flight MH370 vanished en route to Beijing from Kuala Lumpur on Saturday, March 8, with 227...

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Facebook Pages

Facebook Brand Updates Take Another Hit, Can You Recover?

by Kelly Cooper on Mar 12, 2014
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In an effort to serve the most interesting content to users, on January 21st of this year, Facebook made yet another change to its news feed algorithm. In doing so, Facebook created separate categories and news...

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hootsuite-ubervu-acquisition

Social Media Giant HootSuite Gets Serious About Enterprise With uberVU Analytics Acquisition

by Jason Keath on Mar 11, 2014
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Social marketing software is a crowded space. With almost 9 million users HootSuite stands out from the crowd. HootSuite made a major move earlier this year when they acquired social media insights company, uberVU. Their acquisition echoes the trend of...

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The first fully integrated polling and survey option on Tumblr

by Nick Cicero on Mar 07, 2014
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Social survey and VegasTechFund company Wedgies announced a partnership with Tumblr today bringing fully functional polls and surveys to publishers of the Yahoo owned microblogging platform. Tumblr users publish 94.1 million posts per day. And at least...

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6 Tips for Networking Success at #SXSW

by Nick Cicero on Mar 05, 2014
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If you want to make money or grow as a professional you need to learn to network. Put simply, you get more online by making real relationships offline. South by Southwest (SXSW) is an event every marketer...

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5 Reasons Why The Ellen Tweet Worked (and 1 Key Question)

by Matthew Knell on Mar 03, 2014
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When Ellen took to a captive live TV audience of millions last night, took a “selfie” with 11 of Hollywood’s hottest celebrities, and put out a call to become the most tweeted tweet ever, not...

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How keeping it real led to 91% of people watching a pre-roll ad

by Nick Cicero on Feb 28, 2014
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Let’s be honest, how many of us have ever gone to Youtube thinking “I can’t wait to see another Discount Double Check ad?”  No offense to Aaron Rodgers but no one. You want to get in...

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