by Nick Cicero on Dec 29, 2014
This is our third year curating the top branded viral videos from the past year. Here are the winners from 2012 and 2013. The term “viral video” is one that evokes both excitement and groans when mentioned...
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by Nick Cicero on Dec 10, 2014
We are living in the age of the mobile consumer. Research from McKinsey has shown that word of mouth is the primary factor behind 50 percent of purchasing decisions, and that consumer-to-consumer word of mouth can...
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by Nick Cicero on Dec 05, 2014
At #Expion14 in Raleigh, NC this year, Cynthia Ashworth of Univision discussed how their organization is digging into data to uncover new insights about the rapidly growing hispanic population in the US. After her presentation...
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by Jason Keath on Dec 04, 2014
Today’s tip is an excerpt from Social Fresh’s Content Marketing Template. If you’ve ever heard me talk about content marketing, you know that I am a big believer in spending MORE time on FEWER pieces of...
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by Nick Cicero on Nov 28, 2014
The recent growth of marketing podcasts is a symptom of our thirst for on demand content. Consumers have more choices than ever before on the types of content they want to consume and where they choose...
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by Jason Keath on Nov 20, 2014
This tip is one of dozens from a report we are releasing next week called the Content Marketing Template. It’s the comprehensive guide for building a content plan that delivers real business results. If you are reading this, you likely send...
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by Nick Cicero on Nov 19, 2014
Black Friday, one of the largest retail shopping days of the year, is just a week away. Customers will soon be waiting in line for hours for the best deals they can find. And you can...
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by Jason Keath on Nov 14, 2014
As marketers we hear a lot about listening, monitoring, and big data. Today’s tip is a preview of our webinar next week with Forrester and Synthesio on helping your social media focus more on the customer (click...
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by Andreas Teufel on Nov 11, 2014
Well, it has finally happened. Facebook killed off fangates last week as of November 5, 2014. The general rule for these kind of changes on Facebook is that you get at least 90 days to update your apps,...
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by Chris Kerns on Nov 07, 2014
It seems like everywhere you turn these days, you’re reading something about real-time marketing. Whether it’s yet another mention of Oreo’s Super Bowl moment, or a marketer poking fun at brands trying to capitalize on the...
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