by Jason Yarby on Feb 19, 2015
Building a community of one demographic is one thing, but building a community of multiple, various audiences is something completely different. It takes a different approach, and at times, a completely different set of skills. Savannah Peterson...
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by Dennis Yu on Feb 18, 2015
Let’s bust some myths, shall we? We’ve aggregated a year’s worth of data on some entertainment brands to let the data tell the story. Of course, results vary by industry, technique, timeframe, and geography, but the main...
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by Jason Keath on Feb 11, 2015
Community is a truly under-utilized instrument in the social marketer’s toolkit. Keeping customers and potential customers engaged in conversations that your brand hosts, takes part in, or can learn from is incredibly valuable. Whenever I see a...
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by Jason Keath on Feb 10, 2015
Content curation is a game of numbers and filtering. To do it well, to be a depended upon news source for an audience, it also takes an attention to detail and consistency. Making sure the content...
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by Jason Yarby on Feb 04, 2015
As marketers, we are always looking for a better tool, better piece of software, or better process. That’s the base level inspiration for the Social Toolkit Podcast after all. When we invited Brian Clark on the show, we got to...
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by Casie Shimansky on Feb 03, 2015
There’s one thing Twitter is – always on. Hurricane Sandy. The Boston Marathon Bombing. The shooting at Sandy Hook Elementary. The death of a deeply beloved celebrity. Most of us know where we were during these...
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by Jason Yarby on Jan 30, 2015
Content marketing is time intensive on numerous levels. As an expert in messaging and helping others create their best content, we invited Tamsen Webster on as a guest for the Social Toolkit podcast to share her best...
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by Jason Yarby on Jan 29, 2015
It’s a very fast paced industry we live in with this social media thing. So much so, that if you don’t stop and look around once in a while, you could miss all the career...
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by Jason Keath on Jan 27, 2015
Peter Bray (@petebray) did a great data rich post over on the Moz blog last month about what factors relate to an increase in Twitter followers. It is very in depth, with a ton of...
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by Jason Keath on Jan 26, 2015
2014 has come and gone, which means quite a few social media companies have done the same. Twitter defended last years leader of acquisitions title with, yet again, 10 notable acquisitions. The leaders are Twitter with 10 acquisitions, Facebook...
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