Everything You Need To Know About the New Twitter Profiles

by Jason Keath on Sep 18, 2012
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A new Twitter profile design launched this morning on the Today Show.

Twitter has added a nice “header” image for all profiles in the right hand column. This header image also serves as a background image for the Twitter profile image, bio, location, and link.

How To Get It

The new profile design has rolled out to everyone, but the old Twitter profile design will remain for your account until you decide to upload a header image. To check to see if you can access the new profile go to Twitter.com/settings/design and upload a “header” image. It will be right above your background image options.

Old Enhanced Profiles

If you are a brand that previously had the enhanced profile page (EPP), this new design will replace the old wider banner image. EPP advertising partners will still be able to pin Twitter to the top of their Twitter profile.

Background Image Tweaks

Along with this rollout, Twitter has taken the opportunity to improve their background image functionality as well.

“Twitter users now have more control of the creative elements within the background image on their profile page. The new design gives marketers the flexibility to align the image and, therefore, use both left and right side of the background image to display rich, engaging content. The photos module on the profile page has also been enhanced to show the most recent six images a user has shared.”t

More Examples

And of course, with any new combination of a cover photo and profile images, there are already users that have started creating clever visual hacks.

With this new addition, the header image will display really well atop profiles on Twitter’s mobile apps for iPhone, iPad, and Android. Similar to Facebook and Path mobile profiles.

Since the new profile launched on The Today Show, it looks like NBC had a little lead time as many of their Twitter profiles already have the new design implemented.

NBC News


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Al Roker

Post Author

CEO and founder of Social Fresh, the social media education company. Jason is a social media consultant, a social media speaker and industry analyst. He consults with corporations and agencies on social media strategy, building community, and influencer...

  • People need to be careful with the “visual hacks.” It appears differently on the website than it does the apps (at least with the iPhone Twitter app).

  • You’re exactly right, Chuck. The avatar appears much larger in relation to the rest of the image when viewed on the mobile app and people who are positioning a photo so it appears that there is a white border around their head, like Damien Basile, will find that their head appears disproportionately large if they view their profile on a mobile phone.

  • King Li

    If Damien Basile submitted his own profile design for this page then his head must be disproportionately large.

  • fryerlawrence

    I know that this is an old post… however, if you are still answering questions…how long can we keep the old twitter profile page?

  • RedRockLys

    What does the feature “pin tweet to profile” do? Also, how come when I tweet a video it doesn’t show up on the left side under my videos (where the one’s I’ve tweeted in the past seem to be collected)?