Have you seen the new Klout.com?

by Jason Keath on Aug 14, 2012
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Klout launched a preview of their new site refresh today to a few select users. One of the big changes is that the new Klout pulls in even more data to create it’s influence scores.

Previously Klout pulled in less than 100 metrics to create their scores. It now utilizes over 400+ data sources. That is over 4 times as much data. I can’t say how much better the scoring algorithms are, but we will be looking into this for a more informed response. But this much more data is an impressive add on to the service.

From the Founder

We got a quick look at the site refresh from Joe Fernandez, Klout CEO, who shared these thoughts.

“Besides an updated scoring algorithm that increases the number of data sources to over 400 and includes real-world influence from Wikipedia, the big change is the introduction of Klout “moments”. Moments is the story of your influence – it puts more emphasis on showcasing your best content and less emphasis on your raw Score. You will also find a new dashboard that adds a huge layer of transparency by displaying the impact of every interaction on your Score.

We are really proud of this release and hope you like it. There is still a ton of work to do but we feel like this is a huge step towards our mission of helping every person understand and be recognized for their influence.”

Take a look at the new Klout.com and let us know what you think.

Your new Klout profile features your info and influencers on a left hand sidebar and focuses on a big “Moments” section on the right that features your most influential moments of the last 90 days.


Your moments are a collection of the times you significantly engaged your network during the past 90 days. Your older moments will move down your timeline as you continue creating newer ones. Moments are created from your public posts only. Klout will never access your private communications.

Plenty of the same data here, broken out by network a little better, and everything is a little prettier of course. Looks like if you really want to dive into your own Klout data, you can spend more time here now.

Also a part of the dashboard is a new “Interactions” section that details some of your more active social interactions from the last 90 days.


Interactions are actions taken by people on social media to engage with you and the content you create. Klout collects these from the original network, typically within 72 hours, displays them on your dashboard, and posts the time they were collected. It’s possible some interactions might be delayed because of an issue with our partner networks, but we will always work to include every interaction on your dashboard.

Post Author

CEO and founder of Social Fresh, the social media education company. Jason is a social media consultant, a social media speaker and industry analyst. He consults with corporations and agencies on social media strategy, building community, and influencer...

  • Sharon

    I hope they improve that application because I found Klout to be useless. And why was I only able to link to just 1 Twitter account? I have 2 youtube channels, 2 twitter account etc. so it never fully took into consideration what I was doing online.

  • Not impressed….still mostly useless

  • I think the new Klout is definitely an improvement shedding some light on how your score is determined. I am just curious if all the data is evaluated equally.

  • Well I just jumped by 7 points, so delighted by the update to the algorithm. Roll on moments, great conceptual thinking!

  • doughnut_girl

    Does anyone think Klout score is a good metric to report to a Board of Directors about social media? If not, what are some recommendations? They are very numbers focused and I am not sure what metric would be the best to use!

  • What social marketing are you doing right now? Facebook, Twitter, blog? That will impact it. Also, what are the main goals for social media at your company.

  • I like it. never heard of it before, but I am impressed. I’ve been thinking quite a bit about the coming shift in the way users interact with social media, and what exactly those ways will be.

  • I opted out of Klout last year after they “improved” their scoring model resulting in mine – along with many other folks seeing their scores plummet. Klout stood strong insisting this revision last year reflected a true indication of influence only for them to revise it again.

    Sadly NASA used these new Klout scores to invite folks to a tweet up for a shuttle launch only for one “influencer” to ask Elmo (who made a guest appearance) if he knew what a cougar was and to meet her behind the NASA tent later to find out http://www.teawithlemon.com/2011/07/nasa-shuttle-launch-day-2-recap.html (I know the PR (?!?!) woman who asked this question too so one really has to wonder how influential she is when invited to an event such as this only to make a fool of herself.) No thanks Klout – I’m still opting out.

  • Over at Compete we certainly hope the adjustments help out Klout! We just did a quick experiment in one of blog posts where we tested one of Klout’s top influential aristocrats (Lauren Conrad) against a promotion she did (for LittleBlackBag); oddly, their traffic didn’t go up. It went down. Weird, right?

    But that was with their old system in place. We’re going to review the new system in the same way once the data is published.

    For anyone interested, here’s the full post: http://blog.compete.com/2012/08/31/the-flout-able-doubt-able-klout/

    Ryan La Sala
    Digital Marketing

  • Measuring the success of a Klout campaign through website traffic misses the point. No brand goes to Klout to pay them for more traffic. They are after relationships, word of mouth.

  • Unhappy Camper

    The new Klout format view is a combination of Twitter & Facebook & Klout and a waste of time. The prior format allowed you to share +K and view +K quickly. You could see your profile and see the people you influence. Most of my friends don’t want to spend more social media time on Klout. It’s almost as if they have become a FB/Twitter wannabe. I’m afraid they will become the new ‘MySpace’ if they can’t focus on their strength. My Klout score is 60 and they have made a useful and easy process onerous. Will check with other Klout users to see if they feel the same.

  • I opted out a long time ago when it became obvious that Klout measured the volume and not the quality of social interactions. I do not see any value in a high Klout score and do not want to invest the excessive time it would take to make the score go up.

    To me Klout seems like a grown up version of the “popular kids” thing in high school. It sets an arbitrary standard to which the popular kids adhere out of fear of losing their popularity.