Top 25 Brands on Instagram

by Jason Keath on Jan 23, 2013
See top industry experts speak at Social Fresh 2018 / Dec. 5-7
Where social marketers go to get inspired. Speakers include BET, American Cancer Society, 5/3 Bank, Duke University, Sallie Mae, IBM, Darden, Georgia State University, Chris Brogan, Brian Fanzo, Ekaterina Walter, and more.
>> Reserve your seat today

InstagramLast week a long awaited press page update revealed that Instagram now has 90 million monthly active users.

As the platform continues to grow at a rapid pace, advertising options can’t be far behind. Especially with the backing of public and revenue hungry Facebook.

The high active number is good for businesses interested in Instagram. Their growth is still steady and users do not seem to be lossing interest. Ads would be a bonus, but even without ads, several brands have seen fit to invest heavily in Instagram as a branding platform.

Instagram web profiles also launched in November 2012, making it easier for businesses of all sizes to promote their Instagram presence.

It turns out at least 4 brands have already accumulated 1 million Instagram followers to date. And at least 29 brands have over 100,000 followers on the platform.

The top brands on Instagram are still dominated by fashion, retail and media brands. Some less typical brand types include Starbucks, Audi, the Boston Celtics, and General Electric.

Here are the current top 25 brands on Instagram and their follower counts, and a few extras listed below. Special thanks to Simply Measured for their help on some of these Instagram metrics.

1. Victoria’s Secret

1,363,468 followers

1victoriassecret

2. MTV

1,125,591 followers

2mtv

3. Starbucks

1,061,665 followers

3starbucks

4. Eonline

1,061,837 followers

4eonline

5. Nike

838,177 followers

5nike

6. Forever21

673,560 followers

6forever21

7. Burberry

651,199 followers

7burberry

8. Redbull

536,320 followers

8redbull

9. Top Shop

518,466 followers

9topshop

10. asos

468,706 followers

10asos

11. H&M

456,614 followers

11hm

12. Adidas (Adidas Originals)

393,282 followers

12adidasoriginals

13. Billboard

362,910 followers

13billboard

14. Boston Celtics

357,397 followers

14celtics

15. Tiffany

347,071 followers

15tiffanyandco

16. Gucci

341,935 followers

16gucci

17. NBC News

311,366 followers

17nbcnews

18. Audi

292,587 followers

18audi

19. Today Show

292,061 followers

19todayshow

20. Playboy

289,389 followers

20playboy

21. NPR

237,240 followers

21npr

22. CNN iReport

223,121 followers

22cnnireport

23. Bergdorfs

158,572 followers

23bergdorfs

24. General Electric

134,239 followers

24generalelectric

25. The Onion

132,064 followers

25theonion

And a few brands knocking on the door:

—-

If you know of any brands that we are missing, please add them in the comments with a link to their profile. 

Post Author

CEO and founder of Social Fresh, the social media education company. Jason is a social media consultant, a social media speaker and industry analyst. He consults with corporations and agencies on social media strategy, building community, and influencer...