Lowe's To Launch 90% Off Coupons Through Facebook

by Jason Keath on Oct 21, 2010

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Talk about making a splash. Lowe’s Home Improvement is planning on releasing a massive Facebook campaign early next month that will give their Facebook fans 90% off certain products.

They will host this “Black Friday Sneak Peek Party” on the Lowe’s Facebook page starting at 12:01 am on November 5th. The campaign will last for three days and provide secret codes to fans only available through watching short videos.

Each day a short 20-30 second video will be shared on their Facebook page and in each of those videos will be that’s days 90% off coupon code.

The coupon code is eligible to be used in their online store on “certain items.” And while that “certain item” piece of the story is potentially a huge restriction, 90% off anything is sure to push quite a bit of attention their way.

One of the videos will be straight from Lowe’s official NASCAR driver Jimmie Johnson (four time, back to back NASCAR championship winner).

Lowe’s has been consistently investing more in their Facebook presence, incorporating  their very robust Youtube content, in store demonstration calendars, and growing a healthy organic following of 130,000 fans. A campaign like this should bring plenty of new fans though and step up the scale of their community on the world’s largest social network.

This largely looks like a major push by Lowe’s to grow the size of their audience on Facebook. Maybe so that they can follow up a couple weeks later during the Black Friday weekend and move this new audience into their brick and mortar stores? Either way, you might as well go and like them on Facebook now. You know you are going to do it anyways for that 90% off next month.

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As the CEO and founder of Social Fresh, Jason is the lead analyst and consultant for all Social Fresh brand clients. Jason has 15+ years of experience as a marketing leader and focuses on how to help brands be more...