It's A Mobile Marketing World, Is Your Company Living In It? [VIDEO]
Jason Falls (@jasonfalls) speaks, on the keynote panel at Social Fresh St. Louis 2010, in response to a question of how companies should think about getting started with mobile marketing.
Mobile is a fast growing marketing channel for all businesses, but there are still plenty of simple ways to get mobile marketing to work for your business. And as Jason Falls mentions, companies should be aware that the app is not everything, while keeping in mind that many times an app can present unique opportunities if you plan and ask the right questions before hand.