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CEO and founder of Social Fresh, the social media education company. Jason is a social media consultant, a social media speaker and industry analyst. He consults with corporations and agencies on social media strategy, building community, and influencer...

  • This is indeed perfect Jason.

  • Jason, This is a very good infographic. Thank you for sharing.

  • Kuladip Roy

    Jeson your graphical illustration is interesting. 

  • Thanks Jason. It’s refreshing to see an informative infographic rather than loosely related facts and illustrations.

  • great post Jason…

  • To your question: “Is this the perfect blog post?” If you are trying to sell something, yes, it’s a heck of a good format.  That said, not every post for the average blogger is about selling.  Halpern is spot on for his objectives and you can’t argue with the results. However, bloggers in other niche’s have objectives that very —  entertainment, generating dialogue from the audience, sharing detailed research and resources, etc.

    If you’re objective for the specific post is NOT to sell something, then this format will not be as successful as other types of content like lists, ‘how to’ and narratives.  If your objective is to sell consulting or info products or generate agency leads, Halpern has knocked this format out of the park. No question…

    Fair assessment?

  • Melonie Dodaro

    This is a very nice infographic on how to dissect a good
    blog post.  No one could have illustrated
    this better than you just did. 

  • Not every post sells something, but every post should have a call to action. That CTA does not HAVE to be in the article. It can be to subscribe via email, to read the next article, etc. So yes, I agree, this is not necessarily what every article has to look at, but I think the lessons are still pretty applicable to most posts. In full or in part.

  • Who says the call to action has to be a sale?

    In my case, the call to action is almost always to subscribe.
    And I don’t care what industry you’re in… your blog posts serve one main purpose… to get more people to subscribe to your site :-). With regards to dialogue, the first call to action, the soundbite, creates dialogue like nothing I’ve ever seen. 

  • Brendon Sklar

    i hate templates that create standardization in an industry that thrives on creativity and being different. Might work well in a classroom setting. If you want to get a following, this is not the answer. Content is king, and first to report drives credibility.

  • “If you want to get a following, this is not the answer.”

    I, respectfully, couldn’t disagree more.  Look at the theory behind the individual tactics and you’ll see that they are geared to engage the reader, provide value, and, ultimately, get them to subscribe…

    That’s exactly how you grow a following.

    The feeling that a template such as this limits creativity does an injustice to the principles outlined in the infographic.  If you look at the content sections – Connect Emotionally & the How-To section – there is a ton of freedom for creativity and originality.  In fact, there’s freedom of creativity in every aspect of the template.

    My most recent post uses this exact formula (and gives my breakdown on Derek’s infographic) – – In using this structure I still felt that I had all the freedom for originality that I would otherwise have had, but with the added bonus of a solid structure.  

  • Chris

    Hi your info graphic on blogging isnt showing in the ipad :)