Business has 2 functions: Marketing and Innovation

by Jason Keath on May 30, 2017

I’m launching a new conference on July 18-19 and I want to tell you why.

I’ve produced 18 Social Fresh Conferences over the last 8 years. And don’t worry, Social Fresh isn’t going anywhere. We will host our 19th Social Fresh at the end of 2017, more info announcing in June.

But, a significant number of the questions we are starting to see from the Social Fresh community fall outside of the scope of our existing conference.

We get questions about AI and augmented reality and Alexa, and a ton of other innovation topics that don’t start with an A.

I love these questions.

Companies do not just need to be good at marketing, they need to be good at innovating. At building new stuff. At challenging and disrupting their own assumptions.

French writer Milan Kundera summed this up by saying, “Business has only two functions – marketing and innovation.”

This may feel counterintuitive, but what Milan means is that these are the two sight lines that drive progress. When you look to a horizon and point the way for your business to grow, you need to find a place in the market and you need to find a way to differentiate.

Marketing helps you find your place in the market. Innovation helps you differentiate.

Each is important and each deserves special attention. Their own conversation.

That is why we are introducing Innovation Congress by Social Fresh. Innovation Congress will be July 18-19 in NYC at The New School.

About the Event

Innovation Congress by Social Fresh, in special partnership with Firebrand Group, is July 18-19 at The New School in NYC. Content will focus on helping businesses stay competitive in the next 3-5 years, within the categories of digital trends, technology innovations, and societal shifts.

Innovation touches the marketing, technology, operations and product teams equally. It’s a large conversation to have in a conference format.

We surveyed executives at leading Fortune 500 and INC 5000 companies to zero in on what topics they need help with to stay competitive in the next 3-5 years. We also reached out to the people in charge of building these technologies.

Sessions will include: Augmented Reality, Audio Content Trends and Technology, Virtual Reality, Influencer Marketing, Automation and Chatbots, The Evolution of Ideation, The Future of Talent, 360 Video, The Future of Media + Content, Artificial Intelligence, Live Video, App Marketplaces, Video Ads, Understanding the Social “Story” Trend, Crowd Technologies and the Sharing Economy, and more.

We’re producing Innovation Congress to help you bring substance to these discussions and help you decide which technologies to adopt and at what speed.

Speakers include:

  • Coca-Cola
  • Charity Water
  • BuzzFeed
  • NY Times
  • Patron Tequila
  • Instagram
  • Indiegogo
  • Casper
  • Away
  • Washington Post
  • About.com
  • X.AI
  • Refinery29
  • Breather
  • WNYC
  • DraftKings
  • Bionic
  • Goldman Sachs
  • Cheddar
  • BaubleBar

I’m also really excited to host the conference at The New School’s Tishman Auditorium. The space is aesthetically and technologically impressive. And I can’t wait to fill their stage with amazing content.

Tishman Auditorium, The New School

 

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We’re partnering with a group of amazing folks in NYC for Innovation Congress. From Firebrand Group and their expertise at Future Proofing companies to an incredible speaker lineup and some incredible sponsors.

Head over the event page today and reserve your seat. I can’t wait to see you in New York.

 

 

Post Author

CEO and founder of Social Fresh, the social media education company. Jason is a social media consultant, a social media speaker and industry analyst. He consults with corporations and agencies on social media strategy, building community, and influencer...

  • Autumn Kindelspire

    You had me at Milan Kundera. One of my favorite writers. And what a venue. This is sure to be an amazing event!

  • Seems like it will be a great event for marketing. Looking forward for the post after event. Thanks for sharing

  • madhuri

    nice article post more articles like this

  • thao423456

    Very good topics you share in here and i know every people are be agree with you and they found more idea about business technology in here.