Google+: Destroying SEO and Why That’s a Good Thing

by Jon Cilley on Mar 19, 2012
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Now anyone who knows a little about SEO, knows the importance of keywords, Meta tags, inbound links, and AdWord campaigns.

You may know to notify Google about crawling new sites/landing pages you produce or you may constantly worry about your current page rank on the top search sites. You may have calls-to-action embedded in YouTube videos and your CPC campaigns may be an overwhelming success.

But what if all that went away?

What if content could stand alone?

What if the only promotion you ever needed was great content?

Insert Google+

Now any SEO professional worth his/her salt knows how essential it is to include trending keywords relating to their content in the body of a blog or a landing page.

This won’t go away, but after adding these keywords, finishing your blog, and formatting, we all know your job isn’t done.

Several steps now need to take place in order to promote the existence of your blog/landing page and the current content on it.

So how does Google+ remove all the added legwork?

Answer: Immediate Indexing

What used to take forever to move up the search channel, get crawled, and produced as relevant search results, is now instantly produced within Google+ relating to your public posts.

For a while, I couldn’t seem to figure out how individuals were finding my content on Google+ when they a) didn’t follow me, and b) the content wasn’t shared on alternative profiles. The difference was Google+’s search feature (better than Facebook).

Because Google+’s search feature immediately indexes any word in the body of your shared comment, #hashtags, etc. And thanks to the fact that Google+ has yet to allow promoted posts (thank god – you suck Twitter), the playing field remains level, and content remains king – for now.

Think Before You Status Update

The important part to recognize, is that this indexing really has more of an impact in the “share what’s new…” box (Google+’s status update box) – where your comments are published.

This is where your keywords should live and breathe.

With this in mind, promoting engaging/exciting content should be successful – regardless of your follower base.

Now all the added legwork, cost, and headaches over page position on search sites could go away regarding this new approach.

Creating cool content will become even more important – a good problem for consumers.

And Then There is

The future of this platform and methodology is beginning to grow as well. Starting with Google’s new “Search, plus Your World” feature, endorsed content on Google+, via Shares, +1’s, and comments, have a home on Google’s flagship product Google Search.

This change in search criteria will revolutionize the way content is seen.

Now companies with endless revenue streams utilized to monopolize CPC can fall back down to Earth, giving rise to where the battle should have always been fought: over cool content and its viewers.

Small businesses should rejoice and corporations should rethink online strategy, as the real winner is finally the customer. Now your social endorsements, +1’s, Shares, and Comments, can do what they were always meant to do: help customers make better decisions.

So wake up. SEO’s dead. And a new digital age is rising.

Post Author

Writer and owner of The Connected Monster, a blog site devoted to Android, Apple, social media, gadgets, and other tech-related topics....

  • Hey Jon, I loved the original post on Google+, and this one here with all the pictures is even nicer. There’s a whole other layer at play here, with the personal authority of the writer influencing the search results as well. Once you’ve built up trust and following as a content creator, you can take that anywhere you like.

  • Long live SEO the right way

  • Ed Beebe

    SEO is far from dead. Indexing has always been a part of the SEO process. This is just showing us that Google+ does it better. 

  • Jon Cilley

    @36d419cdc9efc9b87f7a791ea6f4dee5:disqus you’re right on both fronts. What I mean by SEO dying is by highlighting the death of our way of thinking and ushering in a new way to do business. Keywords will always be important, as I illustrate in the post, but the way they are indexed and utilized will change, in my opinion for the better. Thanks for your feedback! @frasercain:disqus thanks as well. Check out its new location on my new blog site if you like and stay tuned for more:

  • People have been saying “SEO is dead” for years, with the exact same motive you’re after here. CLICK BAIT. What you MEANT to say was “Spam will continue to become less effective”. The problem (and danger) of SEO is that the people doing it are also the most effective at getting content found…which means any joker can Google “SEO” and within minutes have the gall to determine where SEO starts and where it ends. The true fact is, SEO is evolving and will continue to evolve until machines can read our thoughts. SEO in 2012 is about using research to inform the creation of personas to build use cases around and then develop great content. If your goal with SEO is to trick people into clicking on spammy Title Tags leading to thin, useless content, than YES that SEO is dead.

  • Seo is not dead but yes new Seo techniques and tactics are rising. Google have become more smart today and it is making changes in its algorithm at regular intervals. Google is giving importance to Google+ but that does not mean that Seo is dead.  

  • Eddie E Winther

    Thanks for sharing this Jon

  • Dawn

    The word is that Google is under investigation for antitrust violations for prioritizing searches for those who participate in Google+.

  • SEO Undertaker

     What’s kind of funny is you used this post to talk about SEO being not dead and how spamming will be less effective yet you left a comment with a backlink to a thin site. Bad form Ryan…that’s like SEO 101. C’mon dude..try a little harder next time.

  • Obviously the only point of this article to attract attention of SEOs and get traffic from such audience…
    BTW SEO is NOT DEAD it is just evolving…

  • We’ve started to publish our content on Google+ and have found we got really strong SEO benefits from it and Google almost instantly indexes your content/links. It’s a bit of cheeky way for Google to grow their platform but I do like it Google+ and wish more people would use it.

  • Boyster

    Jon Cilley drinking game:  take a sip every time he starts a sentence with “now any” instead of considering more effective ways to express himself to his readers.

  • Travis

    what is “adword” campaigns? and what does AdWords have anything to do with SEO?

  • SEO solutions organization is a need to assess your web page before they provide a quotation. These organizations know that sometimes, your whole web page needs a very little adjustment to absolutely modify and become very noticeable and aggressive. 

  • Whatever you are doing in SEO always remember what your keywords are and keep doing it quality. G hates spam.

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