Google+ Pages, 11 Tips To Get You Started

by Lisa Peyton on Nov 08, 2011

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Google+ pages launched for everyone yesterday.

And there have been tons of businesses creating pages for the last 24 hours. From news to fashion to the Muppets.

And, yes, Social Fresh has a Google+ page already, too.

So what is the difference between a Facebook page and a Google+ page? AllFacebook pointed out these 3 interesting comparison points yesterday:

  • Google Plus has the +1 button, while Facebook has the like button;
  • Google Plus has Hangouts, while Facebook has video chat and group chat with Skype; and
  • Google Plus has Circles, while Facebook has smart friend lists.

You can create a Google+ page for your business right now if you want. We already have a post up on How To Create A Google+ Page. Once you do, use these 11 tips to get your business started and moving in the right direction.

1. Use Google+ as a Page

To manage, edit or cruise Google+ AS your page, simply go to your Google+ profile homepage and click on the small down arrow under your name.

Easily manage your Google+ pages by clicking on the down arrow by your profile name.

2. Add Images To Your Photostrip

To add images to create a ‘photostrip’ effect, click on the blue ‘edit profile’ button and then click ‘Add some photos here’. (http://www.siliconbeachtraining.co.uk/blog/how-to-customise-your-google-plusprofile-page/)

Create a photostrip effect by adding photos to your Google+ page.

3. Use Public Albums

Be sure to share photos with all followers, as albums in the Photos tab are visible only to people with whom they’ve been shared.

4. Use Photo Geo Location

If you want to show geo location information in newly uploaded albums and photos, be sure to check the box under the ‘Photos’ tab when editing your page. (Shown below)

Geo location check-box feature in Google+.

5. Fill Out Page Circles

As your brand page, you can start adding other Google+ members and pages to your ‘circles.’ In order to add people to your circles, they need to add your page to their circles first. The page circle options include:  Following, Customers, VIP’s and Team Members. There are several options allowing you to control what follower info users can view on your page’s sidebar.

Google+ page owners can control how much user data is shown on their pages.

6. Know How Comments Work

Your personal G+ profile can comment on brand pages, even if you haven’t followed them. However, I wasn’t able to comment on a brand page AS another brand page, whether I was following that brand or not.

7. Host a Hangout

Google is pushing ‘Hangouts’ or video chats for businesses. This feature allows a brand to start live, face-to-face conversations with followers. The Muppets were one of the first to promote a live hangout on their Google+ page. You can see a video snippet about the event along with other Google Plus Hangouts here: http://www.youtube.com/googleplushangouts

8. Connect to Other Platforms

The ability to update Facebook and Twitter from Google+ is on the way. Google has given limited access to their Google+ API to developers and I’m sure additional access will be granted soon. All the API and geeky tech stuff you ever want to know can be found here:  Google+ Platform Developers – https://developers.google.com/+/overview. If you use Chrome, you can install one of my fave Google+ sharing apps, Publish Sync. This app allows you to update both Facebook and Twitter from your Google+ profile. Currently, the app doesn’t work for my brand page, but it could soon.

9. Disable Comments Option

You can disable comments on posts you share via your Brand page. When you disable comments on a post, other people will no longer be able to leave comments (but they can still +1 and reshare it).

Google+ affords brands the ability to disable comments on posts.

10. Plus One or Circle

There are currently 2 calls to action for your potential followers: Have them ‘circle’ you (or add your brand page to their circles) and +1 your page. It’s unclear currently how Google will leverage those who are +1-ing your page as it appears simply taking that action doesn’t allow the user to get any brand updates.

As mentioned above, Google is calculating how many users +1 your page into their search results. And they are still the masters at search. So it makes sense that this will be important in Google Search. We will have to wait and see.

11. Custom URL

Google isn’t yet allowing for customizing your brand page URL. However, there have been several tools created for that purpose. I used this one to shorten my brand’s page: http://gplus.to/. Social Fresh is simply redirecting their URL SocialFresh.com/google as a short cut to its page. So there are a few options out there if Google lags behind on this issue or, worst case, never offers this feature.

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Have you noticed any other Google+ page tips we should include? Let us know in the comments.

Post Author

Lisa is a leader in the field of digital marketing. Based in Portland, OR, she serves as executive editor at TMMPDX.COM and teaches digital strategy at Portland State University. Her services include social media coaching, content strategy and digital...