Facebook Dwarfs All Other Social Activity Combined

by Jason Keath on Sep 29, 2011

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I came across two graphs in the past couple weeks that show just how badly Facebook is dominating social networking and the web as a whole. We know Facebook is winning, but just how badly?

The first graph below illustrates not only the downfall of Myspace and the rise of Facebook. But it also shows how inconsequential all other social networks are when it comes to time on site.

We often look at active users. Facebook is now at 800 million, creeping toward the magical 1 billion mark. While LinkedIn (120 million) and Twitter (200 million) grow slowly in the Facebook shadow. Note, the only real Facebook competitor in user numbers seems to be their Chinese rival Qzone with 450 million+ users and rapidly growing.

But when you look at time on site. That is when Facebook really dominates…


Source: http://www.businessinsider.com/time-on-facebook-2011-9

And not just other social networks, but ALL other websites period. The graph below shows this well. The time suck that is Tumblr can’t even make a dent in the amount of time we spend on Facebook.

Minutes Per Month Spent Online 

  • Facebook (53.5 billion)
  • Yahoo (17.2 billion)
  • Google (12.5 billion)
  • YouTube (9.1 billion)
  • Blogger (724 million)
  • Tumblr (624 million)
  • Twitter (565 million)


Source: http://blog.nielsen.com/nielsenwire/social/

Are you spending all your time on Facebook? Are your customers?
 

 

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As the CEO and founder of Social Fresh, Jason is the lead analyst and consultant for all Social Fresh brand clients. Jason has 15+ years of experience as a marketing leader and focuses on how to help brands be more...