5 Reasons to Use Facebook's Power Editor

by Jason Keath on Jan 14, 2013
See top industry experts speak at Social Fresh 2018 / Dec. 5-7
Where social marketers go to get inspired. Speakers include BET, American Cancer Society, 5/3 Bank, Duke University, Sallie Mae, IBM, Darden, Georgia State University, Chris Brogan, Brian Fanzo, Ekaterina Walter, and more.
>> Reserve your seat today

Facebook Ads Power EditorFacebook Power Editor is a very powerful tool for any Facebook marketer.

And yet you might hear a lot of very smart marketers ask this question.

What is the Facebook Power Editor?

Power Editor is Facebook’s advanced ad editor that allows you to manage a large number of Facebook ad variations more quickly. It makes creating a ton of Facebook ads much easier. And it allows you to do a few very cool things that you just cannot do using Facebook’s basic ad manager.

The Power Editor has to be installed in a Chrome Browser to use — Facebook shares how to install it here. Very painless process.

Facebook advertising in general are underutilized by businesses on Facebook. And the Power Editor supercharges what you can do with Facebook ads.

If you are serious about marketing on Facebook, you need to know more about Facebook ads. This is one of the reasons we launched the Advanced Facebook Ads online conference in 2012 (we are already working on the 2013 conference, but our 2012 conference is still online and extremely useful).

And Facebook’s Power Editor lets you get more out of your Facebook ads.

So, what can Power Editor do?

Let’s break down three of the main benefits for using the power editor and give you a quick overview of how to get started.

1. Duplicate Button

This is quite simple, but very very helpful.

Let’s you know you want to split test your Facebook ad by the type of image, headline, and then by targeting three age groups. Depending on how many images and headlines you test, you already have dozens of Facebook ad variations to create. Clicking through, uploading, and setting your targeting for each one of those is tedious beyond words.

Instead, create one ad. Duplicate it. Now you have two ads. Duplicate again and you have four ads. Then eight. Then 16, 32, 64, etc. Now you can click each individual ad and edit the one or details you need.

2. Better Facebook Ad Image Management

One of the most useful things I noticed when I started using Power Editor is that all the image I had ever used in Facebook ads for Social Fresh were sitting there waiting for me. Finding past images that were successful to use is now much easier.

I also found myself visually looking for trends amongst the images we had used previously. Looking for opportunities to repeat success with new images as well as new image types to try that we had not yet tested.

3. Bulk Import

If you are really getting into bulk Facebook ad creation, Power Editor offers another option that could increase your sanity. Bulk uploading allows you to edit all your ad options in an excel spreadsheet template, eliminating all that annoying clicking. If you are doing a lot of large volume and want to keep control of all your variables, the bulk upload option will save your life.

4. Mobile Targeting

If you sell an iPhone app you clearly would want to just target your Facebook ads to iPhone users if at all possible. Power Editor lets you do this and more. You can target Android or iOS. And on the iOS front you can even target iPhone, iPod or iPad users.

A couple other example of how useful this targeting option can be. iOS owners typically spend more money than Android users, which could be valuable to luxury marketers or even brands focused on a female audience. Or you may want to try and target an app for teenagers to iPods who are more likely to be user by a younger demographic.

5. News Feed Targeting

Simply ask yourself. What are YOU looking at when you go to Facebook.com? Are you focusing at the sidebar where the ads are? No, you are not. Unless you are a Facebook advertiser who can’t turn off your market research mode. You can admit it, it’s ok.

Facebook users look at the News feed.

The value of placing your brand there is clear. And the stats prove that theory out. According to industry leading Facebook ad vendor Spruce Media, News feed ads are causing click through rates to sky rocket.

Better insights to impact the rest of your marketing decisions. You might think that your audience is one demographic, but testing larger sets of ad variants can allow you to see who is responding to your marketing messages more or less. Women aged 25-30 or Men aged 30-35.


This is honestly just the start. Power Editor is a very useful took for any Facebook marketer. If you have a Facebook vendor or agency running your ads for you, you might be able to outsource ALL of this work. But still, Power Editor lets you test and track your Facebook ads in impressive ways. Give it a test drive if you have not already.


Post Author

CEO and founder of Social Fresh, the social media education company. Jason is a social media consultant, a social media speaker and industry analyst. He consults with corporations and agencies on social media strategy, building community, and influencer...

  • Good stuff Jason. Thanks for the post. -Josh

  • Very Good
    I use and like the power editor
    Best Regards!
    Felipe Moreira

  • I had gone through many blogs and forums in the past few months where people were looking for some content marketing strategy tips on social media. And i think that this post gives them just the right input they need now to integrate the power of Facebook marketing for their campaigning. I will strongly suggest these to them.

  • Thanks for the feedback. Content marketing can be promoted really well through news feed ads.

  • Thanks for stopping by Josh. Glad you liked it.

  • How long have you been using the Power Editor Felipe? Any big tips we missed here?

  • Thanks a lot Jason.
    I’m about to launch a t-shirt website/community here in Europe (Italy, first ever), i will follow your advices.

    Thanks again!

  • Corrie

    Great post! :) Thanks for sharing much appreciated!!!

  • napkin_marketing

    Thanks Jason, but I’m having a lot of trouble now with Facebook power editor. I had a large group of ads created for a client on my power editor installation on my work laptop. Then when I tried to view them on Chrome on my ipad, they have all disappeared! It took me all of Thursday to create them so I hope they haven’t been deleted! I’m away for the weekend and only have my ipad with me so I hope it’s somehow just a glitch.
    Plus after a day in “pending review” my ads in power editor were still not approved or reviewed by Facebook….S massive problems with Facebook power editor so far! Do you have any idea whether it is bad to use/ install power editor on more than one device? I think my Facebook installation may have deleted the ads in my original account.

  • Mark

    You were almost on to something here Jason, then you cut it short. I am trying to figure out how to edit the ads in power editor. You mentioned the duplicate button, which is great, but I can’t figure out how to actually edit the copy or the image. Can you point me to an article or tutorial? Thanks

  • Good luck!

  • Power Editor is a chrome plugin. I would focus on using it on one computer and upload your ads when you are done with them. If they are uploaded, you can redownload them into power editor to edit and tweak.

  • Had not seen this comment before (sorry)

    Use the power editor 1 year, I develop trainings Markeging on Facebook in Brazil and Portugal

    the tips in this articles are very good

  • Thanks Felipe. Glad you found it helpful. Please feel free to share your success. We are always looking to hear more about how people are using these tools to support their clients or business.

  • Foivos Foivou

    Hi Jason, that is a very helpful article indeed. I am thinking of starting using the power editor. Do you know if by using it i can bypass the 20% text rule on promoted posts? Thank you in advance

  • Uploading lists, the creation of custom audiences based on uploaded lists in an ad set.

  • Dan Powers

    I have searched high and low but cannot find anyone discussing this. Power Editor lets you convert existing Page Posts to ads, but there is no where to edit or import a saved audience, nor is there any means to customize an audience for an existing post. Creating a new Page Post (unpublished) gives you the option to create an audience, but a new page post gets NO organic activity. I currently have a post that is doing well and has good video views and I want to boost it to specific target audiences. Is this impossible and I have to start over with a whole new post with zero likes, views or shares? Thanks for the help!