Facebook Marketing Expands Paypal and Local Business Focus
“Today the partnership between Facebook and PayPal on Facebook Credits and ads has been expanded from a small segment of Facebook advertisers to cover all advertisers on the social network. Now, any advertiser can use PayPal to pay for ads through Facebook’s online advertising tool. As we discussed back in February, this strategic partnership is part of a long-term vision of monetization that Facebook has been slowly rolling out.
Along with the ability to use PayPal, advertisers can now schedule their ads in their local timezone. This indicates that Facebook is increasingly catering to local markets, even as it grows into a significant global social network.”