Facebook makes managing pages easier with new app

by Lauren K. Gray on May 22, 2012
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Facebook launched a new app on Monday that lets you manage your Facebook pages from your iPhone.

And while lots of Facebook page admins had difficulty downloading and launching the app yesterday, because of high demand, it seems to be working smoothly today and we had a chance to do a full walkthrough.

Simply put, managing Facebook pages from your iPhone just got a lot easier. So if you are on the go, or always have your iPhone on you as a Facebook page admin, this is a must download.

Now, let’s look at the features.

Using the new Facebook Pages Manager app you can

  • Post status updates on a page
  • Comment on a page
  • Respond to comments
  • Post photo updates
  • See your page insights
    — Total likes, People talking about this (+/- change), Weekly total reach (+/- change), and a 2 week trend chart
  • Moderate posts with a few options:
    — Hide, Delete, and Ban User
  • Filter your page content according to:
    — Everyone’s posts, Your page posts, and Hidden posts

You will also receive notifications when someone likes your page, comments on posts and other activity.

See the app in action

What does this change?

The app will be very useful for users who manage multiple pages or those who may not want the full, personal Facebook app installed on a work phone or other work device.

All of these tasks will now be easier for page admins:

  • Breaking news
  • Live updates from events
  • Sharing behind the scenes photos and stories from your business
  • Sharing photos of your customers or products
  • Improved Facebook interaction with users who like your page
  • Managing and moderating multiple pages more quickly

The app is free to download. After downloading, login to your Facebook account to begin managing your pages. Here is the direct link to download the app. The new app requires iOS 4.2 or later.

A Few Negatives

The app does cover some of the basics, but of course does not have every feature yet. Some of the things users are missing already:

  • It is not available as an iPad app (yet)
  • It is not available for Android users (yet)
  • You cannot manage page messages
  • You cannot manage administrators of the page
  • You cannot post video
  • You cannot manage apps
  • You cannot edit page info
  • You cannot control any Timeline features (Pinning, starring, dates, etc)

And yet the app will make on the go page management and content updating much easier.

Facebook Embraces Apps, Commits to Mobile

This app comes after Facebook’s announcement they are also launching their own app store center that will enable paid Facebook apps for iOS and Android devices.

“The App Center is designed to grow mobile apps that use Facebook – whether they’re on iOS, Android or the mobile web,” said Facebook engineer, Aaron Brady.

A few years ago, Facebook was very comfortable avoiding apps and focusing on HTML5 solutions for its users. With the pre IPO discussions about how important mobile is, the acquisition of Instagram, the App store and this latest addition to the Facebook App family — it is clear that Facebook is for real about becoming a mobile first platform.

Post Author

Lauren is a senior PR/marketing student at Western Carolina University and the incoming PRSSA National President for the 2012-13 year. She is a consumer intern at Trevelino Keller Communications Group in Atlanta....