8 Low Cost Facebook Tab Creator Tools

by Lisa Peyton on Jul 06, 2011

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Facebook iFrame AppThere have been a bevy of instant Facebook tab creators to hit the market lately. After wasting quite a bit of time fumbling around with some that weren’t effective, I thought I might as well document my findings to save others from making the same mistakes.

The tools I have outlined below are the best ones I have found that don’t cost an arm and a leg. Frankly, many of the new tools that have been created since the addition of iFrames to Facebook are on a ‘Freemium’ model and rival other tools that had cost thousands of dollars per month.

If you are among those looking for more comprehensive options, Social Fresh has started a shared spreadsheet that anyone can contribute to. There are also other options listed there.

Here are my top pics listed in order of how much I like them.

1. Lujure

I LOVE Lujure!

Lujure

Pricing: Free: $195 monthly
Video: YES
Fan gating: YES
Non-branded version: YES
Custom tab icon: NO
Supports SSL/Secured content: YES
Visitor analytics: YES

Lujure is tab creator tool that allows you to add dozens of tab features by using a simple drag and drop widget system. The tool comes with a few pre-made templates that include video, lead capture capabilities, ‘buy now’ buttons, email opt-in and even live chat!

Their suite of social page add-ons is the most comprehensive I have seen including:

  • Facebook share button
  • Google maps
  • Paypal
  • Slideshow
  • Contact form
  • Twitter
  • Image hotspotting
  • Flickr
  • Flash

I quickly and easily created a custom tab that included a video, hotspotted logo, Facebook share button and even an iFrame displaying my companies services page. Resizing anything on the page is a snap, as it’s all just mouse-based editing. You can easily resize and add YouTube videos, HTML image hotspots, HTML iFrames, etc.

The dashboard houses all of your custom tabs, displaying the date they were created and last modified. Advanced options include custom background settings, non-fan image and the ability to easily install Google Analytics tracking code.

The Business plan costs $195 monthly and includes unlimited tabs and pages free of the Lujure brand. Agencies can easily add their own brand to tabs by using the simple image widget. Another benefit of hosting pages via Lujure, is that they have to worry about those pesky Facebook updates. Their websites claims that ‘Whenever Facebook makes updates, we will make sure to keep everything up to date on our end so you won’t have to worry.’

The only drawback that I can find with this tool is no option for a custom icon in the sidebar. I contacted customer support on this issue and got a response within MINUTES! And I only signed up for the free account. They assured me that their team is working on a solution for a custom icon and I could stay updated on additional features via their newsletter.

2. SplashLab

I REALLY like Splashlab!

SplashLab

Pricing: Starts at $29 monthly, Free trial
Video: YES
Fan gating: YES
Non-branded version: YES
Custom tab icon: YES ($200, $50 for each additional)
Supports SSL/Secured content: YES
Visitor analytics: NO

I REALLY like Splashlab’s Facebook tab creator tools. They offer an account landing page that houses all the tabs that you are currently managing. This comes in handy if you are managing multiple pages with multiple tabs. The drag and drop tab creator offers several templated page lay-outs along with pre-designed header and footer artwork. It’s a simple as choosing the header, footer and adding a custom image or text.

The tool will allow you to easily add modules to your pages for video, RSS feeds, Twitter feeds, images and body text. Adding ANY YouTube video to your tab is as easy copying the link into the editor and voila, the video plays on your tab. Sweet!

All of the created content is served on secure servers, so even Facebook users with the tightest security controls can view your content. They can set-up custom sidebar icons if you’re willing to spend $200 bucks. The icon can only be used once per page. Each additional icon only costs $50. I don’t believe this feature is available through the application, you’ll need to contact customer support.

The pricing is based upon individual Facebook pages and costs $39 for the first page and $19 bucks for all additional pages per month. Your monthly fee gets you the following features:

  • Manage MULTIPLE pages with ease using our Dashboard
  • Unlimited Tabs per Facebook Page
  • No Coding Necessary, drag and drop editor
  • Unlimited Draft Tabs & Editing Capabilities
  • Multiple Tab Features (RSS, Video, Twitter, etc.)
  • Customizable Blank & Designer Templates
  • Unbranded (no SplashLab link at the bottom of tabs)
  • Advanced Support (email) & Tutorials

3. Shortstack

I LIKE ShortStack

Shortstack

Pricing: Free – $300 monthly
Video: YES
Fan gating: YES
Non-branded version: YES
Custom tab icon: YES
Supports SSL/Secured content: YES
Visitor analytics: Google Analytics integration

Shortstack is the full-meal deal when it comes to creating Facebook tabs. The platform has a tab designer feature along with a tab manager, media manager, templates and forms and promos. The free version allows for simple installation and is branded with the ‘ShortStack’ logo. The ‘pay-to-play’ version includes a custom publish feature that allows for customization of the tab name, icon and NO ShortStack brand.

The Tab Designer offers many page widgets that are easy enough to install. The include basic tools like text boxes, images, links, products and an image gallery. They also offer a whole slew of more advanced widgets like custom forms, email sign-up, SoundCloud, Google Analytics, Google Maps, virtual gifts , polls, and even a countdown widget. (I could have used that months ago!) The tool also allows for the addition of HTML code, so if you need to do something really crazy, you’ll be ready to roll.

There are about a dozen pre-built templates that you can simply copy and start customizing. They include features like fan-gating, product pages and sub-tabs with a topline navigation system similar to Tabsite.

My complaints would include not the most user-friendly interface and scrollbars appearing on all published tabs. I searched support to try and determine who to get rid of them, but no luck.

4. Tabsite

Not as impressed

Tabsite

Pricing: Free – $15 monthly
Video: YES
Fan gating: YES (Gold level only)
Non-branded version: YES
Custom tab icon: YES (Gold level only)
Supports SSL/Secured content: YES
Visitor analytics: Google Analytics integration

Tabsite offers up a template for those of us still mourning over the fact we lost our topline Facebook tab navigation. They claim you can build topline nav on your Facebook page in minutes. I’m skeptical.

The interface is powered by DragnBuild and to be honest the drag and drop image feature (no typical ‘browse’ for image option) through me a bit. The available tab widgets included the basics and a custom code feature if you need anything additional. The free version allows you to implement one standard tab on your Facebook page, with additional tabs including the topline nav sub-pages available with the paid version.

Tabsite HAS managed to make it easy to add your own custom icon to the sidebar. A feat none of the other tab creator tools have been able to master. This feature is offered in the most expensive monthly package priced at only $15 bucks per month. Quite a deal. The Gold package also allows for fan-only content, unlimited fans, Google maps, No footer ads and Google Analytics integration. For a full list of all the features and pricing options, visit their website.

5. Pagemodo.com

Eh…

Pagemodo.com

Pricing: Free – $33 monthly
Video: YES
Fan gating: YES
Non-branded version: YES
Custom tab icon: NO
Supports SSL/Secured content: YES
Visitor analytics: NO

Pagemodo has just undergone a MAJOR rehaul, releasing the 2.0 version of their tab creator tool. It’s a good thing, as many reported major bugs with the older version. The new features include easier editor interface, additional templates and photo size editing.

Creating pages with this tool is indeed easy. You can choose from a wide variety of templates that will allow you to add the following features to your Facebook tabs:

  • Fan coupon tab
  • Twitter feed and RSS feed tabs
  • Map and location tabs
  • Contact form tab
  • Video tab
  • ‘Like’ gating
  • Comment boxes

The tool is also cheap at only $33 bucks monthly for an agency account. The Pro version is free of Pagemodo branding and offers additional templates. The drawbacks include NO option to add your own HTML. So buttons, widgets, hotspotted images – are all a no go. Also, they don’t offer the ability to add a custom icon for the sidebar.

6. Woobox

My fave of the simple iFrame tools

Woobox

Pricing: FREE
Video: Kinda
Fan gating: YES
Non-branded version: YES
Custom tab icon: YES
Supports SSL/Secured content: YES
Visitor analytics: YES

Woobox’s custom tab solution isn’t as robust as some of the others. It doesn’t offer page templates or lay-outs. What it can do is host images and secured content within Facebook so that tab creators won’t need an SSL certificate.

The tool allows for dropping in HTML, images, a URL or a redirect, which takes the user out of Facebook. This is an easy solution for creating a simple tab with just a comped image. Be warned, the tool only allows for images that are 520px wide by 650px tall.

You can customize the name of your tab and there are several icons available including a red bookmark, blue arrow and thumb tack. The tool claims you can customize this icon but that requires creating your own iFrame app, which I feel defeats the purpose of using in iFrame tab creator tool.

All in all, I feel this tool is valuable for developers and designers that were accustomed to using FBML. You can simply drop in the code and go.

7. Wildfire (Free Version)

Functional with no bells and whistles

Wildfire

Pricing:FREE
Video: NO
Fan gating: YES
Non-branded version: NO
Custom tab icon: NO
Supports SSL/Secured content: YES
Visitor analytics: NO

This app is very similar to iFrame app from Woobox. It’s a simple editor that will allow you to host an image or custom HTML code on a tab. The tool also allows the user to easily upload separate content for non-likers. Wildfire hosts the content on a secured server so Facebook users with the tightest security settings will be able to view the page.

The good news is the tools is completely free. The bad news is that it carries the Wildfire brand in the page footer and the sidebar icon can’t be customized.

8. Involver

Same Deal

Involver

Pricing: FREE
Video: NO
Fan gating: YES
Non-branded version: YES
Custom tab icon: NO
Supports SSL/Secured content: YES
Visitor analytics: NO

Yet another static HTML iFrame creator that allows users to add a custom image, HTML or SML (Social Markup Language) to a Facebook tab. The tool requires you input your company name and phone number. Argh. After I input my information and set-up my tab, I had difficult adding it to my Facebook page.

If you’re looking for a simple tool to add custom images or HTML to a Facebook tab I would recommend Woobox or Wildfire.

Other Resources/Articles

Practical Ecommerce: 3 Tools to Create Facebook iFrame Pages
Techcrunch: Wildfire Launches Facebook Page Builder, Analytics and More

 

Post Author

Lisa is a leader in the field of digital marketing. Based in Portland, OR, she serves as executive editor at TMMPDX.COM and teaches digital strategy at Portland State University. Her services include social media coaching, content strategy and digital...