4 Quick, Powerful Metrics For Your Facebook page

by Nick Cicero on Aug 29, 2012
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As an introduction into the world of social analytics, social software company Pagelever recently introduced Minilytics for Facebook.

Posting content to various social networks can be overwhelming. There is a general demand for content. Combine that with increasing popularity of third-party platforms being used to post content on social sites, and  brands can lose sight of measuring the success of that content.

Minilytics gives a quick snapshot into that content for quick analysis.

After connecting with your Facebook account, the free web application pulls insights data from any pages you are an admin of and creates reports designed to quickly and clearly answer four questions:

1. Who are my fans?

2. What is the best type of post?

Pagelever likely told Social Fresh links were best because we use promoted posts when sharing links, thereby reaching a larger audience than most organic posts from the page.

3. What percentage of fans am I reaching?

4. When is the best time to post?

For questions like “What is the best type of post” Pagelever explains that their service looks at the last 100 posts, separates them out by post type (links, photos, videos, etc) and then rank the different types using their Relative Impact algorithm.

While not a substitute for Facebook Insights, the scaled down Minilytics is a great snapshot for marketers who are unfamiliar with Facebook Insights, or are interested in Pagelever’s full suite of social analytics tools.

Are you using an external platform to monitor and manage your Facebook or are you using the built-in insights tools? Why or why not do you choose that method of measuring?

Post Author

Nick Cicero is the Editor at Social Fresh and a Digital Marketing Consultant. Formerly of Expion and Livefyre, Nick has experience building social campaigns for Sony PlayStation, Winn-Dixie, Eminem, Teen Vogue and more. He’s a fan of playing...

  • Sam

    Is this a “freemium” product, and/or will this app have the ability to post on our page’s behalf?

  • Jeff here–one of the PageLever cofounders–Minilytics is completely free, and won’t post to Facebook without your permission.

    Right now we have no plans to charge, or add publishing–if you want something more powerful, check out PageLever (our enterprise grade tool).

  • Anja

    Is the report showing the same data or additional info? It doesn’t run for my site

  • Great post Nick! Very valuable information!

  • Thanks Nick. I think it’s quite similar to Facebook insights, only that it presents info in a clutter-free manner that anyone can understand..? I might be wrong. I’ll save this info for now.

  • Josh

    I’m not sold on this. I am an admin for three pages. When I looked at audience for Page A, for example, it showed 57% male and 39% female. I then browsed the other pages looking at the same metrics. When I returned to Page A, not three minutes later, those stats now say audience is 9% male and 88% female. Similar anomalies occurred on the other three metrics. I’d love to hear some feedback on this.

  • nickcicero

    Thanks for the clarification Jeff!

  • nickcicero

    This is definitely not a substitute for your own analytics system or even Facebook’s own insight dashboard as I mentioned, but when money gets tight, sometimes having a large arsenal of freemium tools can help pull together some reason to your rhyme.

  • nickcicero

    Thank you!

  • Josh

    I totally agree that something like this is good when money is tight. But which set of data is correct? It gave me two different metric values for the same variables. Do I have 57% male audience or 8%?

  • Josh

    I totally agree. But which set of data are correct? Do I have 57% males in my audience or 8%? I got both numbers within a matter of minutes.

  • Josh

    I totally agree. But which set of data are correct? Do I have 57% males in my audience or 8%? I got both numbers within a matter of minutes. (Not sure why my old avatar showed up. Sorry!)

  • Josh

    Nick. Sorry man. I kept getting an internal server error box from your site. I didn’t know it was posting each comment. … And it switched my avatar too.

  • nickcicero

    I’ll definitely look into that