Don't Be Social, Be Human

by Jason Keath on Jul 03, 2014

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See top industry experts speak at Social Fresh 2019 / Nov. 13-15
Where social marketers go to get inspired. Speakers include Facebook, LinkedIn, Bacardi, NBC, University of Michigan, American Cancer Society, Peloton, Bombas, UPS, Betabrand, Kuerig Dr. Pepper, Steak-umm, Mailchimp, and many more.
>> Reserve your seat today

hubspot logoHubSpot asked me to do a follow up interview to my BOLD talk on creativity from last year’s INBOUND conference.

At the intersection of HubSpot’s inbound marketing approach and my belief that social is most certainly making the world a better place is the concept of human business.

Social media and digital marketing in general is forcing businesses to be more open, more transparent, and more responsive. It is forcing more businesses to be human.

If you’re just doing social media you’re doing it wrong. You need human marketing. You need to be a human business.
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Check out the full interview below, and if you have not already gotten your ticket for INBOUND, check it out today. It is a great conference for any marketer.

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CEO and founder of Social Fresh, the social media education company. Jason is a social media consultant, a social media speaker and industry analyst. He consults with corporations and agencies on social media strategy, building community, and influencer...