Defining Social Media ROI Once and For All

by Jason Keath on Jul 09, 2009

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See top industry experts speak at Social Fresh 2020 on Nov. 5-6 in Orlando.
Speakers include Facebook, Microsoft, Lilly Pulitzer, The Indiana Pacers, and many more.
>> Click for more info on Social Fresh Conference.

Social Fresh featured speaker Olivier Blanchard, of BrandBuilder Marketing, breaks down Social Media ROI from its marketing basics to common misconceptions.

Extra props for the trailing railroad track framing.

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As the CEO and founder of Social Fresh, Jason is the lead analyst and consultant for all Social Fresh brand clients. Jason has 15+ years of experience as a marketing leader and focuses on how to help brands be more...