10 Ways to Convert More Customers With Psychology [INFOGRAPHIC]

by Gregory Ciotti on Nov 08, 2012
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When it comes to converting more customers…

The “secret” to more sales is as simple as understanding just what your buyer wants (and expects) from your business.

We are all different, but in many instances our brains are prone to react in a similar manner.

Understanding these subtleties in the human mind can help your business find creative ways to ethically move more buyers towards saying “Yes!” to your products or services.

Below are 10 studies that reveal such insights into the minds of your customers.

Let’s dig in!

>> See the full-screen version here <<
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Did any of the studies surprise you in particular?

Leave your thoughts in the comments.


  • This is awesome. I love the psychology of selling/connecting.

  • Great Post, Really insightful with apt examples. Thanks for sharing.

  • Greg, great infographic. Each technique makes sense and is well worded. In my classes, I’m very critical of “Salesy” techniques especially for social media communication. I’ve been involved in sales and marketing for over 20 years. I’ve learned that information like this helps most when you understand how to qualify a prospect. Slick sales people who can sell ice to Eskimos are hurting themselves, their company, and the Eskimo. The techniques in the graphic will work best with well qualified prospects. The long term benefits of using this information transparently and strategically are great. I’d like to take each point and translate it for social media use specifically.

  • Indeed, great post Gregory! Useful, insightful, timely, and timeless! Can’t ask for much more than that in post!

  • Mitch Rezman

    Can you present an example of a product listing that embraces several of your touch points in this infographic? thank you