Matt Ridings

As CEO for MSR Consulting, Matt has the privilege to consult for a variety of progressive organizations ranging from name brand enterprises to nascent startups while leveraging his background as a creative problem solver and strategic thinker. Matt has over 15 years of management level experience in the digital sector with the majority of that time spent consulting in interactive marketing, venture capital, and strategic technology solutions.

10 articles posted

  • baby-chickens

    Are Social Media Agencies Immature?

    Jason Keath, the fearless overlord here at SocialFresh.com sent me a question today asking “What do you think is the biggest mistake social media service providers are currently making?”. I didn’t have to hesitate when I...

  • Fast Society ScreenShot

    Fast Society - Fast Becoming A Go-To App

    While in Lake Tahoe for the Tahoe Tech Talk I was introduced to an iPhone app that had just been released called Fast Society. The description I was provided went something like “It’s a...

  • doorman-thumb

    Open Letter To The Hospitality Industry: Don't Be Stupid

    I recently did an unscientific test where I attempted to contact many different hotels on Twitter, from privately held resorts, to casino hotels, to the major chains. The casino hotels, for fairly obvious reasons, were...

  • Flipboard

    Flipping Over Flipboard - But Should We?

    Last week we saw iPad users everywhere (at least those using social media anyway) go gaga over a new app called Flipboard. For the first time in a very long time I heard myself call something...

  • Screen shot 2010-07-21 at 11.23.09 AM

    Is Social Media Really Social?

    It’s a simple question, what makes something “social”?  We group a lot of things into the social bucket these days. Yelp, YouTube, Facebook, Twitter, Blogs, FourSquare, you name it. Yet the only thing these services truly...

  • TECHGUERILLA2

    Redefining Social Media Influence

    Who knew my last column on influence would be as timely as it was?  The discussion of influence this week has reached a fever pitch on twitter and the blogosphere, predominantly triggered by a project...

  • Screen shot 2010-07-05 at 11.06.07 AM

    The Power of Alpha Influencers

    I spend a lot of time thinking about influence and how the internet, particularly the “social internet”, has dramatically changed the way we approach the marketplace of ideas.  I’ve been focusing lately on Alpha Influencers, essentially...

  • Screen shot 2010-06-07 at 10.33.50 PM

    Social Truth - Ethics, Law and You

    Being involved in the social media consulting circles I tend to see more than my fair share of what these people post and tweet.  One disturbing trend that I have been seeing lately is a...

  • Screen shot 2010-05-24 at 2.47.28 PM

    Social Media Creates Dazed and Confused Marketers

    A couple of months ago I began writing a simple blog post about the volume of client confusion I was personally seeing during my workshops on social media. This “simple” blog expanded to a workshop...

  • keyhole

    In Defense Of Facebook? A Response

    Ben Parr, an all around good guy, who also happens to be co-editor over at Mashable, recently wrote an article entitled “In Defense Of Facebook“. He takes the stance that we should not be blaming...