Rosie is the Co-Founder of Genius Steals, an innovation consultancy helping brands, agencies and rebels with new product concepts, new communication ideas and new ways of thinking, especially about the impact of technology. She is a self-proclaimed internet enthusiast & cultural curator who, with her husband, writes the newsletter Strands of Genius. Rosie believes that brands can create and curate culture, and connect to people in ways that create value for both – and is passionate about helping them do just that!

5 articles posted

  • Wow, I had no clue SOPA was such a bad idea...

    Editor’s Note: Thank you Aaron Swartz Working in the digital world, it’s hard to miss seeing the SOPA drama. Tweets, blog posts, news articles, petitions… It’s everywhere. But the articles about SOPA are pretty jargon-heavy, even...

  • Social Media Scavenger Hunt Best Practices

    10 Best Practices For A Branded Scavenger Hunt

    Scavenger hunts are, by no means, new. In fact, if you’re like me, you probably remember participating in scavenger hunts throughout school – or maybe even as a team building exercise. But with the introduction of...

  • Old Spice, How To Replicate The Success

    It’s been a few months and yet advertisers and consumers alike are still talking about how Old Spice took social media by storm. Since the conclusion of the campaign, we’ve seen parodies and copy cat failures,...