Michael Brito

Michael Brito is the Vice President of Social Media for Edelman Digital. He is currently working on a social business book, “Smart Business, Social Business: A Playbook for Social Media in the Organization” set to be released in July 2011.

5 articles posted

  • 5 Key Benefits Of Social Customer Service

    Originally published at SocialBusinessNews.com Last week, thinkJar and Sword Ciboodle released a whitepaper, We Are Social: The State of Social Customer Service, and in it identified the top 5 primary benefits of social customer service: Increased Customer...

  • Does Your Executive Team Need To Tweet?

    Originally published at Social Business News Do you think you need to be an expert at something to inspire others?  The methods of motivation and leadership are many and varied, but undoubtedly leading by doing is...

  • Why Internal Social Networks Usually Fail

    Originally published at Social Business News by Adi Gaskell Despite internal social networks gaining in popularity, few of them can be regarded as successes.  That is at least the finding of a new report by Information Week. ...

  • Social Business Explained

    Humanize These 3 Functions To Build A Social Business

    Many organizations today spend a lot of time, resources and financial investment trying to understand the social landscape and engaging externally with customers and prospects. They are hiring community managers, strategists, agencies,...

  • How To Stop Ignoring Your Social Media Advocates

    One of the great things about advocates is that you can completely ignore them and they will still love your brand, buy your products and tell others about it.  Imagine what would happen if you...