Matthew Knell

Matthew Knell is a social media and audience development strategist, digital marketer, web technologist, and community evangelist with a long history designing, developing, and marketing a wide array of successful digital products including a patented pay-per-click advertising system for About.com, the first social media strategies for JetBlue Airways, a social media product platform for Viacom Media Networks, social marketing strategies for CafeMom and enterprise social strategy for AOL. He is a proud graduate of Pace University’s Seidenberg School of Computer Science and Information Systems, and serves as a Tech Mentor in Residence there. He currently serves as About.com’s Vice President of Social Media and Platform Partnerships, where he works with publisher platforms to help distribute About.com’s content. He also teaches Social Media and Web Marketing at NYU’s School of Continuing and Professional Studies.

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