When brands decide to actively engage and research their customer around the globe, the list of challenges gets long quite quickly. Understanding how international social media efforts can work well is a big challenge for these brands. Different regions...
Loic Moisand co-founded Synthesio in 2006 to provide marketing and communication departments with monitoring, engagement and analytics services tailored specifically for the web.
Under his leadership, Synthesio has achieved 100% growth in revenue and clients every year since its founding and continues to work with some of the world’s biggest brands, including McDonald’s, Microsoft, Nissan, P&G, J&J, L’Oreal, MTV, Sony and many others, monitoring and facilitating social media engagement in 192 countries and 50 languages.
Loic is a speaker at International social media conferences and events, including Social Media Summit, TechtocTV, Buzz Marketing Vienna, Forrester’s Customer Experience Forum and others. He has contributed bylines pieces to such publications as The Holmes Report and IBD and the company’s research has been covered by MediaPost, Mashable, CNNMoney, USAToday, The New York Post, SocialTimes and many others.
Loic holds an MBA from ESSEC Business School, Paris.